Can Authenticity Be Faked?

In a world saturated with advertising and influencers, we’re craving something real.

what is authenticity?
Authenticity — being real, being true, being honest (image via subscription)

Authenticity has become somewhat of a buzzword over the past few years, and marketers have been scrambling to boast about their brand’s authenticity.

For a good reason, as recent data suggests that 85% of shoppers consider authenticity as an essential…



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