This will be a quick, inspiring read if you like in digital marketing, I promise.
Twitter is a vital resource to track emerging trends, new technology & new thinking. Sadly, it is easy to miss content gems in the overflowing stream of food photography & clickbait.
Which is why I wanted to share Tweets that that made me think and informed my digital strategy & advertising knowledge. Enjoy!
A great share from Jeffrey Zeldman written by Tim Williams that is equally readable by digital marketers on the agency and client sides. Agency renumeration is a big topic online right now and more thinking like this is desperately needed.
@TwitterData love creating interesting data visualisations around the platform’s API. Definitely worth checking out their tweets of late around the US Presidential Primaries and whether Twitter data can accurately predict results.
@Suzimcc shares a good read on the importance of influencers in digital strategy — a primer for anyone in your team who doesn’t get the role of influencer marketing.
Rand Fishkin is a great person to follow on Twitter. I thought this simple yet potent growth hack around using ‘trigger’ words (normally reserved for clickbait) in all forms of inbound marketing.
I shared one of my favourite reads of the month by my namesake Oliver Lindberg earlier this month. A piece that had a big impact on me while I am working to build a new digital agency. A must-read for any digital marketers who have a niggling feeling that our current service structure for digital agencies is lagging behind market expectations.
Andy Yeo shares the advancements Instagram is making with analytics. About time too: lots of brands have been flying blind with their Instagram marketing, focusing on vanity metrics and not getting the data they need to quantify results.
Rob O’Brien shares the advancements the United States is making in Government Digital Services, following the lead of trailblazing ‘smart nations’ like the United Kingdom, Singapore & Estonia.
If you enjoyed this read, it would mean a lot to me if you could ‘heart’ & share it. I would love to chat with you more over on Twitter too — you can find me at Oliver Woods. Thanks for finishing the article!
