Gig Economy and the Middle East Market. Introducing StrategyConnect.

So, what is gig economy? Not to sound very boring, gig economy can be defined as the economic value created through a temp work contract executing well-defined activities generating meaningful value for the temp employee and employer. Such arrangements have been around us for many centuries but has become apparent over the course of last decade or so with the outbreak of technology connecting people around the globe in a snap.

It is estimated that around 200 million+ white collar skilled workers drive an estimated USD 2trn economy either on a full-time or a part-time basis. May be, the colleague sitting next to you could be one of the participant in such an economy helping her/ his friend set-up a commercial garden in the neighborhood! US and EU markets are the key consumers and hosts 70%+ such white collar workers. This workforce is the largest distributed talent pool ever existed enabling small to large organizations augment their team skills across product verticals and functions. Developers, content writers, designers, and consultants constitute around 90% of this workforce.

Middle East market experiences one of the widest talent gaps pestering small businesses and functional heads at large organizations limiting them to work optimally and drive top & bottom line agendas. StrategyConnect has created a talent marketplace hosting ex-management consultants and tech engineers to augment team’s capabilities cost effectively. We are proud to host a large pool of talented and driven professionals who are hungry to work on meaningful projects and have already delivered value to a wide spectrum of businesses in MENA — ranging from a $1.5b family group to a $5m annual turnover manufacturing SME.

We strongly believe that gig economy can quench MENA’s thirst of the right talent. You can visit www.strategyconnect.co to learn more about us.