Text Analytics on Survey Data

Many front line organizations survey their users on a regular basis; some businesses even use it as a standard post-sale activity. Survey results are taken seriously. Customer Service organizations are evaluated based on customer survey responses, and Marketing is always…

Self Service Analytics

Many businesses say they have a customer focused strategy, but how many live up to it? To be customer focused you must listen to customers in real-time, analyze their pain points, and quickly implement improvements to correct the problem areas. After all, customers just want to have their…

Organize It Your Way with Taxonomy

Have you ever had a hard time finding what you were looking for in a retail store? It is helpful when different departments and products are properly labeled so you can quickly find your items. However, even when labeled, the way the store organizes products may not…

Lenovo taps Taste Analytics to gain insights from online chat, proves value supporting a better customer experience

Using data mining, company improves sales and support for customers in North America

Custom Filters Yield Customer Insights

A customer feedback case study on Dyson and Bissell vacuum cleaners

Often the best insights are found when filters are used to examine and compare customer segments — age, product, gender, usage, location, rating, etc. Examples of using…

Customer Insights for a Competitive Edge

Customer insights ultimately lead to sustainable growth of your business. Once you know why your customers do things a certain way, it will be much easier to establish and build long-term relationships, and create a competitive edge for your business. There…

Education Non-profit Leverages Big Data

- Data analytics used to better understand applicants and better serve the community

Nonprofits have shifted from asking whether they should measure their work, to how to most effectively analyze data and drive insights. Coupled with…