Stratifyd Presents at Analytics Frontiers Conference
Our founder and CEO, Derek Wang, was one of the featured speakers at the Analytics Frontiers conference in Charlotte, NC on March 30, 2016. Over 400 attendees participated in the event, which highlighted Charlotte as a national hub for data analytics. Along with the speakers, the conference included breakout sessions on various topics including Smart Cities, Security Analytics, Data Analytics for Social Good, Internet of Things, Mobile Analytics, and other topics (see complete Agenda here).
An afternoon session focused on data analytics in mobile. Dr. Mohamed Shehab from UNCC joined Derek for presentations, demos, and discussion. Presentations focused on customer experience on mobile.
Derek presented how data from the mobile app stores is used to improve the customer experience. Derek demonstrated Signals, the Stratifyd Signals text analytics platform, and the built-in data connectors to the App Store and Google Play. The demo connected to the app stores and scraped the customer review data, which is in unstructured text format. The platform analyzed the data and displayed the main categories of customer feedback, a buzzword graph, temporal trends, Geo analysis, and sentiment score.
The text analytics platform is interactive and visual, and Derek demonstrated how a user could drill down into each area simply by clicking on a term of interest. In this way, the user can get to the ‘why’ behind the data to understand what people are saying. He showed how the platform allows the user to conduct side-by-side comparisons. (See related blog post: Custom Filters Yield Customer Insights.) Derek explained that one of their customers, a large bank, examined the customer feedback and learned a glaring difference in the Android version versus the iOS version. The actionable insight was extremely valuable to the client.
Consumers frequently rate their experience via their smartphone, and outside of the app stores themselves, users are rating products on Yelp, Amazon, Facebook, Twitter, and a host of ecommerce sites. Derek demonstrated how the platform is used to extract value from unstructured data across multiple platforms where mobile users are entering data. If there is a structured field, such as a 1–5 star rating, the Taste Analytics platform allows the user to pivot the data on any of these fields.
What most impressed the audience was the ease of use. The visualization and the intuitive feel of the user interface greatly simplified the complicated NLP engine behind the scenes. The platform is designed for the front line user — a Customer Service Manager, a Product Manager, an Analyst. One does not have to be a data scientist to use it. Many people in the audience planned to try a free account to check it out (Go to http://Stratifyd.com.)
Dr. Shehab, a professor at UNCC, then spoke about, and demonstrated, several beacon applications that interfaced with a user’s smartphone.
- A location app that changed the audio being played as a user moved throughout a room. The beacons tracked the user location and changed the audio to match.
- An app that served as a survey tool for student users, to rate their experience when they were in different locations on campus. This app cleverly asked the students to identify beacon locations and name them, or agree with other users’ naming conventions.
- One of the most interesting apps was an on-premise mapping app with turn-by-turn directions. Similar to what Google maps has for outside navigation, the app built for a local hospital of a major HealthCare company in Charlotte. It provides turn-by-turn audio instructions, along with a detailed interior building map that changed as the user walked through the hospital. For anyone that has gotten lost in a hospital, you can see the commercial potential!
Charlotte is taking national leadership in Data Analytics, and we are proud to be playing a leadership role in the ecosystem. We look forward to another Analytics Frontiers conference in 2017!
