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How underdogs defeat giants, and what can entrepreneurs learn from it?

Summarising 8 takeaways for small and medium businesses, challenger and startup business on how to defeat large businesses. This is based on the interview with Malcolm Gladwell in the context of his book launch — David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

Beyond the interview, I have added some perspectives based on my experience working with many SMBs & Start-up businesses. In the end, you have a 40-minute video interview with Malcolm Gladwell

Malcolm Gladwell: What Entrepreneurs Can Learn From Underdogs

If are an SMB and would like to explore options on how to fight a large firm or overcome an obstacle related to innovation, growth, marketing or scaling sales, pls use this link to pick a date and time

If you would like to go deeper into some of the above critical points, check out these ‘how-to’ articles:

Gap spotting :

How to identify and execute on growth opportunities — Part I

How to identify and execute on growth opportunities — Part II (Finding the non-obvious opportunity in the customer value chain)

Growing revenue with near-zero investment

What makes customers switch, buy and stay loyal?

How small and medium businesses can compete against well-resourced market leaders?

Looking at the market and resources with fresh eyes:

Conventional ways of looking at the market will stifle your business growth

Two lessons for SMEs: How small Vietnam & even-smaller Kerala are successfully taking on COVID-19

Revenue starts with solving #CustomerStrugglingMoments



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Subash Franklin

Founder- StratSprint Consulting | Increasing sales and cutting costs for companies by implementing Automated Sales Machine