How is ad-blocking a challenge?
Be it enormous or small, you want to make the most of your advertising earnings . Ad-blockers already have a huge impact on digital marketing. Online marketing has an unbelievable scope to expand, but with the growth of ad blocking , the future of it looks an unsteady, mostly when your advertising dollars are stake . These ad-blockers have a huge potential to hamper the revenue industry , if the demand of Ad blocking reaches a critical mass on desktops and mobiles. To find out solution for Ad blocking, we need to understand what drives viewers to use Ad blockers.
For many of internet users, Ad blocking is nothing new. Closing pop up ads which interfere with content while watching any videos are mostly irritating for viewers. Let’s go through everyone’s perspective why ad blocking has become a challenge?
The Viewers Perspective
According to a report published by PageFair in 2017 , 11 % of the global world population is using ad-blockers on the web . Viewers are not entirely against of Ads, they like to see rich, relevant, secure Ads but while surfing, most of the time Ads are unprofessional and here are some basic reasons : Why viewers block ads?
Reason 1 : Ads are irritating, unwanted, irrelevant, interruptive
Reason 2 : Ads are troublesome
Reason 3 : Ads creates viruses, malware, security, privacy issues
Reason 4 : Ads affects bandwidth usage & load time
The Advertisers Perspective
For many publishers, advertising is their primary source of revenue. If they are getting a smaller number of saleable impressions and clicks from their adverts, they will be forced to make changes. The prime motive of Ad blocking software is to stop Ads from being served to viewers that Ad blocking has become a threat to the Ad industry due to the extreme growth of Ad blockers. Ad blocker stops almost every Ad like search Ads, banner Ads, YouTube Ads, social posts, pay-roll, & many more a viewer might see. Ad blockers are desktop/mobile browser add-ons or standalone browsers that cause most paid advertising to totally disappear from your surfing experience.
This limits advertiser’s prospective views or CPM (Cost per Thousand) impressions. Ads are paid for only after they have been served. So eventually publishers aren’t being paid for visits to their site from any browsers that has an ad blocker installed.
Only in US $12 billion in ad revenues will be disrupted because of the growth of Ad blocking by the year 2020, according to a new survey and forecast to be released by Forbes.
Streamerium works on making videos shoppable , without hampering the viewing experience of a viewer by integrating shoppable hotspots . Streamerium’s AI technology can detect key frames in videos and then automatically identify the most similar products (or products that complement the look) from our affilates product catalog to show relevant product recommendations instantly without navigating away from the video.
Thus Ad blocking has no power to impact on advertisers and publishers when videos are embedded on Streamerium platform .
