The mentality behind video personalization !

In an online world increasingly saturated with video content, any means by which you can more effectively reach your audience is going to make a world of difference. Video personalization means connecting viewers at the correct time with the correct message based on viewer’s data, requirement, content, time, & many other factors. The psychological/social feature to this state calls for a one to one communication, even though some software is able to give identical interaction.

Personalised videos offer that edge, allowing you to tailor the content to a specific person, addressing them by name and even offering statistics or observations specific to them. Personalised videos are proven to be more effective in reaching, engaging and convincing a viewer, when you’re addressing an audience of one you can be sure that the content relates to and affects them.

The goal of video personalization is to keep your viewer engaged and excited throughout, with the attractive information through video that’s the both visually driven and individually relevant for them.

Let’s see Video Personalization stats at a glance (Source — idomoo)

• Conversion rate of video on landing page is increased by 116%
• Viewers who watch videos are 94% across multiple industries
• CTR is increased by 164% leads through videos provided in mails
• Sales average is 19% for in house marketers who are personalizing web experiences
• Email marketing regularly sees an enormous 440% ROI

Video can engage viewers at anywhere including Email, InMail and Social Media, but only if video is attractive, relevant and interesting for them.

Consider adding a creative video to your email for highlighting your brand can help to increase CTR rate, but make sure video is short and loving. From above mentioned stats, we can clearly see the impact of video personalization though email.

In Video Personalization, video is the only powerful factor to keep your Viewer engaged for a longer time. If you are going to spend money and time to make video then make that video better to grab Viewer’s attention. So here are some basic tips to make sure that your video will be watched 100%.

Tip 1 : Keep it short

Viewers are not going to watch longer videos. So try to create short videos which will keep viewer engaged.

Tip 2 : Keep attractive stuff at the beginning

If your video starts with some boring stuff then no viewer is going to watch it, though it is informative. So while creating video, make sure you keep attractive stuff at the beginning to keep viewer watching.

Tip 3 : Keep it specific

To get highest ROI on video personalization, you need to think relevance and avoid creepiness. It’s good that you have data and know what your viewer’s requirement is, based on that you can create specific videos for your individual viewer.

Tip 4 : Keep it individual

If your video is attractive, rich in content but not related to Viewer, so in this case also viewer will not watch your video. Or though, viewer watches your video won’t improve your ROI. So create video for individual viewer.

Benefits of email integration with video personalization are

• Boost Open Rate by 19%
• Boost CTR by 65%
• Reduce Unsubscribe by 26%

Video personalization works better when receiver knows the sender. From our own experience, Viewers are looking towards personalized video as a part of their sales chain. So if you are planning to use video personalization then think about when to do it.

The bottom line of video personalization is that this has become a crucial part of marketing, and you decided to ignore it then think twice because your competitors might have started with personalized video marketing. The features of video personalization are manifold.