Why YouTube does not support your decisions in E-commerce?

YouTube viewers watch almost 5 billion videos every day. It’s a perfect medium for promoting brand awareness and building loyal following. But its popularity is a double-edged sword. It is, after all, the second most visited website in the world.

Although YouTube is the largest video streaming platform, it offers only 4% CTR. The basic reasons behind this low CTR is

• Improper Video Ads
• Invalid Clicks
• Crawl Problems
• Targeting Issues

Every video content creator wants to increase their CTR of YouTube videos. These below key factors will help to drive up your CTR:

• Use attractive thumbnail which is referred as cover of your video.
• Be brief and specific about you product.
• Include URL in description
• Use specific keywords
• Use CTA’s — Call to Action

Since the potential and the influence of YouTube have enlarged at breath-taking speed. We shortlisted few statistics of YouTube to give you an idea about Facts and Numbers of 2018

1. The total number of people who use YouTube — 1,300,000,000.
2. 300 hours of video are uploaded to YouTube every minute!
3. Almost 5 billion videos are watched on Youtube every single day.
4. YouTube gets over 30 million visitors per day
5. 80% of YouTube’s views are from outside of the U.S.
6. The average number of mobile YouTube video views per day is 1,000,000,000
7. More than half of YouTube views come from mobile devices.
8. YouTube’s mobile revenue is up to 2x y/y.

From an advertiser’s marketing point of view, there is much more to YouTube than simply music videos. YouTube videos offer little opportunity to advertiser for advertisement. There are many types of video ads giving better opportunities for marketers.

1. Display Ads: Appears to the right of feature videos and above the video suggestion list.
2. Overlay Ads: Semi transparent overlay ads that appear on the lower 20% portion of your video.
3. Skippable Video Ads: Skippable video ads allow viewers to skip ads after 5Seconds, if they choose. These ads can be inserted before, during, or after the main video.
4. Non-Skippable Ads: Non-skippable video ads must be watched before your video can be viewed. These ads may be up to 30Seconds long, and can appear before, during or after the main video.
5. Bumper Ads: Non-skippable short video format up to 6Seconds long.
6. Sponsored Cards: Sponsored cards display content that may be relevant to your video. Viewers can see a teaser for the card for few seconds. They can also click on that.

There’s no shortage of information online about ecommerce business. A quick search on Google will reveal millions of results on the keyword. But all the information might be more of an obstacle than a help. Because viewers don’t need more information, they just need the right information at the right time.

Selling products online is a great way to achieve financial independence, and these types of video ads will help ecommerce business for only marketing purpose. Ecommerce business can design videos for Brand Awareness, Product Description, How to Use/Guide, Tutorials, Product Reviews/Testimonials, etc. These types of video ads will definitely help to drive more organic traffic but they don’t assure of ROI. Because the major disadvantage is that viewer cannot purchase while watching video on YouTube. Viewers need to search for ecommerce shopping sites after watching video on YouTube.

At Streamerium, we have overcome this disadvantage through Video Commerce functionality. Apart from this, Streamerium’s Video Commerce functionality will resolve other traditional problems like revenue issues with content creators, viewer issues with irrelevant ads, advertiser brand issues.

The great thing about Streamerium’s Video Commerce is that, interactive shoppable videos will help to generate more traffic which will eventually convert into higher ROI, increase in CTR and conversion rate.