Stream 2 - What's the Rush, Streamer?
Sometimes, we wish to be successful overnight. We see it everywhere—social media is our crutch to live vicariously through others and constructs our minds to believe the reality as truth rather than fiction. Inspiration is different from lonely pandering and flaunting as an entertainer in the spotlight.
Inspiration comes from admiring someone you constantly watch or follow because a certain characteristic drawn you to them. For example, RavageLands Production inspiration to start our YouTube channel was and will always be The Angry Video Game Nerd, James Rolfe. Why? Because at our very core we are actors always displaying our emotions, speech, beliefs, mannerisms, plays, creations, destruction's, and anything else as narrative masterpieces to the world to see and judge. From early ages, we gravitate towards grabbing our parents, friends, and/or family approval of whatever we did.
On the flip side: It's fun.
As a member of RavageLands, we wish to gain the success that others have but we're different. Don't compare yourself to anyone else. There are streamers and content creators that rush into the craft and burnout rather quickly. Then when no one shows up, the annoying voice of guilt and doubt trickle into our minds. Guilt for thinking the content and quality aren't good, and you assume people don't like it. Trust me. We felt like that producing YouTube videos. Little to no interaction except for the push of the LIKE or DISLIKE button. Almost all of our videos during the first year got dislikes. It pissed me off. We were also a victim of rushing. We put out video after video after video until we got burned out and procrastinated and then stopped and started again. Our "grind" was this: made a schedule with each day having a different video game-play. It gained us followers, mainly family and friends. But YouTube algorithm is broken, and if you don't have that bell icon turned on the notifications won't reach you.
I write this to let the young streamers and content creators to know, and it's perfectly imperfect to slow down with your work. Make time, space, and effort that works with your busy life.
Example: Sarah has a regular job she hates that starts at 9am and ends at 5pm. Sarah gets home on a Monday, unwinds, maybe some stretches to get the blood and hype flowing. Ever since she was little, her father played different video games and once Sarah tried, she became hooked. Now it's 7pm and she boots up her stream, playing a game she loves. She's hyped, talking with the chat, getting them to shower her with love and donations. Around 10/10:30pm she thanks all viewers, promises another stream tomorrow night, then adds a bonus content video to be viewed on YouTube around Thursday because she's going to take the day off streaming on Wednesday.
Example: Jack's wife Bethany is ill, constantly staying in the hospital. Jack is now a stay-at-home father with two children ages nine and five. He scheduleds the week with play dates, traveling with the children, visiting his sick wife, hanging out with friends and family at the house, cooking, putting the little ones to bed, and at night starts up his streaming life. His streaming life gives him comfort and support despite being a stay-at-home father. Most viewers bully him, sometimes saying for him to get a real job. Other viewers just lurk. Others are told not to donate to him because every video is over one thousand worth of donations. While his main core community remains watchful and supportive, they know why Jack streams and they know Jack's wife is ill. Jack doesn't stream full time. He streams part time. Jack doesn't mention his life altering situation because it's not a crutch for him. It's not for sympathy donations even if all the donations go to bills and anything else. If the core audience knows, that's all that matters. Everyone else's opinions don't matter. Jack knows there's more negative in the world than positive because he's living it but his community wants him to succeed and he's never giving up. He's streaming for the hell of it. Never for sympathy donations.
I provided two different examples of how life can just happen. But you know what's important with these two examples? Consistency. Consistency is key! Tweeting about your schedule with times and dates of the streams or uploading a content video boosts your chance of gaining an audience. Tweeting about the game your playing with a picture of it boosts the chance of an audience. Tagging the streaming platform helps too. Appropriate hash-tagging is key too. This small checklist goes very far and I have other techniques with personalized experiences to help you better understand my next topic: BRAND AWARENESS —— because ultimately whatever you are promoting, playing, talking about like mad is your brand and business.
As a streamer/content creator you work around your schedule and no one else's. They say, "Listen to your community. They'll let you know what they want." But that's a dangerous path. While you do want to grow a community that'll support you, you also want to stay true to yourself, your interests, and passions. If you allow others to dictate 100% of the time about which games to play, at what times and days, you'll be miserable and won't want to do this profession. You won't be happy if you have an outsider holding the reins tightly and snapping at it to make you play what they want. Sure you'll gain followers but the moment you change games, those followers are gone. This is a common mistake, and at times it'll make you feel wonderful but the price would be great. All that and more in another streaming article.
We are all going to have rushes. We all want to beat the competition and show viewers why we are worth it to be watched, loved, and supported. But the most successful took years to hone this craft. Take your time. Make sure to follow trends you believe and care for. Make sure you're always having a good time. The more happiness shows on all your videos, the more it'll attract your viewers, your audience that was meant for you.
Thank you for reading. Leave all comments down below!