Twitch V. YouTube Gaming V. Microsoft Mixer: Which Streaming Platform Is Right For You?

This post was originally published on Sound Mind | The Blue Journal on February 8, 2019.

Gamers have been pledging their loyalty and taking sides ever since video games had selectable characters. Red vs. Blue. Horde vs. Alliance. Terran vs. Protoss vs. Zerg.

Now, in the new era of gaming, we’re forced to make another choice — where will you build your streaming empire? With so many viable options available like Twitch, YouTube Gaming and Microsoft Mixer, it can be tough to tell which platform is right for you. That’s why we broke everything down to the four things that matter most to gamers. Don’t worry — we’ve got your six.

PLATFORM SUPPORT

Depending on your preferred platform, one streaming site may offer more benefits than another. According to a 2018 study by the ESA, 41 percent of gamers choose a PC as their primary platform, while 36 percent prefer consoles. When it comes to streaming platforms like Twitch, YouTube Gaming and Mixer, the PC outweighs console gamers by a long shot. All three platforms offer full support for PC, but console streamers may have to purchase an external capture card.

• Twitch supports PC, Playstation 4, Xbox One and mobile devices, making it a great choice for streamers on any platform.
• YouTube Gaming is slightly more limited, as it does not support direct streaming from Xbox One or iOS devices. YouTube Gaming also requires an encoder when streaming from PC, although they provide plenty of good suggestions.
• Similarly, Microsoft Mixer does not directly support Playstation 4 — however, it does offer a distinct advantage for PC users. Mixer features a built-in broadcasting platform, eliminating the need for third-party software like XSplit or OBS. Mixer also allows for multiplayer co-streaming and cross-platform support, making it a strong choice for co-op gaming.

USER EXPERIENCE

At the end of the day, the most important part of your stream is the user experience. Depending on the type of content you want to stream, some platforms may offer a better user experience than others.

• YouTube Gaming features integrated DVR functionality, allowing users to rewind up the three hours of a live stream. They also make it extremely easy to access your streams on-demand by uploading content directly to your standard YouTube channel.
• Twitch, on the other hand, features no real-time DVR, forcing viewers to wait for a video to be archived before they can re-watch any of the footage. Users can pause streams in real-time, but un-pausing causes the video to skip ahead to the live feed.
• Mixer tends to focus on live game streaming. There’s no DVR functionality, which makes it difficult to find non-live content. However, thanks to ultra-low latency, there’s virtually no lag — making interactions with your adoring fans almost instantaneous.

POTENTIAL REVENUE

Alright, time to get down to brass tacks. If you’re looking to become a professional streamer, part of the game is being able to earn enough money to actually make a living. Twitch features an affiliate program as well as a partnership program that allows streamers to generate revenue with four different monetization tools: cheering with bits, subscriptions, game sales and advertisements.

In order to become an affiliate you must meet 4 requirements:

• Stream for 8 hours in the last 30 days
• Stream on 7 days in the last 30 days
• Reach an average of 3 viewers per stream
• Grow your audience to 50 followers

Unfortunately, there are no set rules for becoming a Twitch partner, and applicants are selected on a case-by-case basis.

YouTube Gaming allows streamers to make money through Google AdSense in a variety of formats after they’re accepted to the YouTube Partner Program. In order to be considered for the program, your channel must reach 4,000 watch hours in the previous 12 months and 1,000 subscribers — a significantly tougher task than becoming a partner on Twitch or Mixer.

Mixer allows for monetization in much the same way. In order to join the Mixer Partnership Series, streamers must meet the following requirements:

• Account Age: 2+ months
• Followers: 2,000+
• Streams per month: 12 or more days
• Hours Streamed per month: 25 or more hours
• Following Terms of Service and Rules of User Conduct

Excluding the Twitch Affiliate Program, which offers the least opportunity for monetization, the Mixer Partnership Series has the lowest bar of entry, making it the best option for making money in the short term. However, if you can amass a large enough following to become a Twitch Partner, you’ll reap the largest bounty.

ACTIVITY & AUDIENCE

If you’re looking to unlock the “platinum achievement” for streaming, you need to focus more on your endurance stat than speed. For some, it’s not about which platform can generate revenue the fastest — it’s about which platform has the largest reach.

Twitch is owned by Amazon and has been around since 2011. In that time, they’ve amassed over 15 million daily active users, with over 220,000 affiliates and 27,000 partners. Twitch definitely has the largest audience, which means it has the highest potential for reach — however, it’s also the most saturated platform, making it difficult for new streamers to stand out.

While Twitch is primarily used for live game streaming, they allow all forms of content including tips and tricks, walkthroughs and even makeup tutorials. It’s also the most well-known gaming platform, making it easier to land sponsorships and partnerships with gaming companies.

Google launched YouTube Gaming in 2015 as part of its efforts to broaden their scope of entertainment. YouTube is a familiar destination, and some streamers may already have a dedicated following on their primary YouTube channel. However, YouTube Gaming accounts are separate from primary accounts, so while you may have an established fan base, you’ll still have to do some work to get them to hit that subscribe button again.

While YouTube Gaming certainly has a smaller viewership than Twitch, it’s catching up. In 2017 YouTube Gaming grew its streamer base by 343 percent, while Twitch only grew by 197 percent. However, in 2018 Twitch viewership is up by 21 percent while YouTube Gaming dropped 12 percent.

Microsoft Mixer may have the smallest fan-base, but it’s growing. Mixer originally launched in 2016 but Microsoft didn’t acquire it until the following year. In 2018 Mixer increased their viewership by 90 percent to 9,500 — and that doesn’t even count Xbox One streams. A small, yet growing fan base is good news. It means there’s less competition to stand out now, and if you make your mark early you could be one of the biggest streamers when the platform takes off.

At the end of the day, there’s no right or wrong platform for streaming. What’s important is that you consistently create quality content and have fun doing it. Use this info to help you decide which platform is right for your unique brand of content. Stay tuned for more tips and tricks on taking your stream to the next level.