Airing the fashion industry’s dirty laundry

Do Brits care enough about sustainable fashion to do anything?

Izzy Capelin
Sep 12, 2019 · 5 min read

It’s the age of fast fashion and consumers are constantly torn between being ethical, and being cost effective. Or so we thought. It turns out that the British public may say they rate ethics very highly but when it comes to buying clothes it doesn’t feature as a top priority.

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