Reading List #11
Here is a recap of last week’s most interesting reads, including brands on social issues, an interview with Apple’s Tim Cook, and the future of tech innovations and its impact on our lives.
Brands do play a big part in our everyday lives, but when mixing social issues with a sales message big brands like Pepsi, Dove and Heineken have seriously fallen flat and failed. In the article Is this the end for brand purpose? Nick Asbury argues that when an ad is attached to what people receive as real and true, it becomes crass and insensitive.
In an exclusive interview, Apple CEO Tim Cook describes Steve Jobs’ DNA as Apple’s “Constitution”, explains why he thinks HomePod will be a success, says that he is so excited about AR it makes him want to scream, talks about his experience of working with Donald Trump and gives his response to the critical view that Apple is no longer an innovative company.
Technology moves fast. How will it affect the way we live and how far are we willing to let it go? You Are Now Fully Optimized is a thought-provoking and engaging story written by Sunil Rajaraman that explores answers to these questions and predicts how technology may shape our future lives.
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