String and Key
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String and Key

The String and Key Crew: Luke Lauterjung

As part of our ongoing employee spotlight series, we’ll be profiling colleagues who inspire us. Today, meet Luke Lauterjung.

Company Role: Growth Marketing Manager

Most likely to: Talk to themselves

Secret talent: Play A Thousand Miles by Vanessa Carlton on the piano from memory

There are a lot of talented people doing amazing things at String and Key.
To make sure we market these amazing things effectively we have to have a talented Growth Marketing Manager. Enter Luke Lauterjung. This Ohio native and Brooklyn resident had dreams of attending an Italian culinary school to be a professional chef (he does make a mean sauce and meatballs) to being on Broadway (he’s been in over 20 theatrical productions). But as fate would have it, marketing hit both his creative and analytical strengths, so he decided to pursue that as a career. He’s been with String and Key since March 2022.

Let’s get to know a little more about Luke.

What do you do, and what does your typical workday look like?
Every day as the Growth Marketing Manager is different. I spend a lot of time in various e-commerce analytics tools digging deep into user trends. Some days, I’m on the phone with different partners negotiating payouts and coordinating new pieces of Wyshbox content. Other days, I’m building new paid social campaigns and working with our creative team to put together high-caliber advertising content. My job involves a lot of numbers, a lot of talking, and a lot of art. No day is the same and I like it that way.

What’s your favorite part about working at String and Key?
The people! In my professional career, I haven’t met too many people who are completely accepting of the way I choose to present myself. The people at this company are kind, compassionate, and overall just lovely people to be around. That’s rare!

What excites you about your job?
“Working” isn’t an exciting concept to me, generally speaking, but I like having problems to solve. That’s life — all about solving problems, and as a growth marketing manager that’s really what I’m doing day in and day out. I like taking my time to think about things. I like when tasks are difficult, like a Rubik’s Cube. I like spending time with problems and I take pride in being able to find solutions.

What do you find most challenging about your role?
The same things I like about my job are the things that are the most challenging. Sometimes the math doesn’t make sense and sometimes your hypotheses gets rejected. Those things happen in real time every single day and it’s beyond frustrating but I find that process enjoyable for the same reason that I find it frustrating. Pressure makes diamonds, and that couldn’t be more real in my world here at String and Key.

What are the values that drive you?
My dad told me once “half of life is just about showing up” and it’s really stuck with me. If I bring my best every single day, I know I will continue to grow and find success.

My dad always pushed me and my siblings to participate in sports (it was a mandate), despite the fact that none of us were particularly athletically inclined. Over the years, he always told us that the best players on the field are the ones that work the hardest, have the best attitude, and are not the most athletically inclined. This sticks with me and motivates me to give my maximum effort every single day at String and Key. I might not be the most gifted player on the field, but I’ll be damned if I’m not the hardest working.

How do you stay on top of your game?
LISTS! I go through spiral bound notebooks at an unreal pace. It’s one of my habits to ball up the list and throw it out when I finish. Or sometimes I ball it up and throw out the list when I get overwhelmed. There’s nothing more centering than turning the page and starting a new list to help reset all of your thoughts.

What drew you to tech and what excites you about the industry?
I’ve always been tech savvy. When I was little I would ask Santa for things like a laptop. I know my parents thought I was wild because of that.

If you could swap places with anyone at String and Key, who would it be and why?
I would swap places with Alex Matjanec, the CEO (am I allowed to say that?!)

What’s one thing — either industry-related or not — that you’ve learned in the last month?
I learned all about Google Tag Manager. It’s a really robust marketing analytics tool that was tough to get into, but I ended up learning all about it and now utilize the tool in my day to day at S&K. Thanks to String and Key (ding!) for sponsoring that training course for me!

What unexpected subject could you give a one-hour presentation on with no advance prep?
I’m obsessed with reality TV. No shame, it cracks me UP!

What keeps you busy outside of work?
My friends!! I’m always running around New York City with my besties. I also spend my time going to Broadway shows, watering my plants, and slamming a pint of Ben and Jerry’s while watching a movie.

Can you list five hashtags that describe your personality?
#DragRace #ShouldersShouldMatchThemHips #BedBathAndBeyoncé #NotOnTonight #AllStars7

Lighting Round:
Dawn or dusk?


Chocolate or vanilla?

Facebook or Instagram?

Summer or winter?

Music or audiobooks?

Interested in working at String and Key? Join us!



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