The String and Key Crew: Peter Clark

Madelyn Cuello
May 25 · 3 min read

As part of our ongoing employee spotlight series, we’ll be profiling colleagues who inspire us. Today, meet Peter Clark.

Company Role: Director of Product Marketing

Most likely to: Get asked if he plays basketball

Secret talent: Swing Dancing

Our Director of Product Marketing is someone who has his finger on the pulse. From his aspirations to be a teacher, to being an out-of-office message poet, he uses his expertise to stay as informed as possible with all things marketing. He lives by the philosophy that is screen printed on a shirt he got in Bali “Imagine you know what you’re doing.” By doing so, he’s touched many different parts of media, both as a publisher and marketer. He likes to find connections between what products can do and what people need. He found his way to String and Key a few months ago and after some long and friendly interviews, he officially became part of the crew. Now living in the South Bronx (by way of Brooklyn and Kyrgyzstan) he’s become one of our marketing gurus.

Read below to get to know a little bit more about Peter.

What do you do and what does your typical workday look like?
Good marketers are consumer advocates. I’m always asking myself: what does our audience need? What would they do with our product? How will they find out about our product? How can I enhance their experience of our product? By drilling into those questions, I find different ways of addressing needs and making sure S&K’s products get noticed.

What’s your favorite part about working at String and Key?
I like moving fast. String and Key is in the midst of doing a lot of new things quickly, which means I don’t have time to sit and ponder.

What excites you about your job?
Launching a product. Few people get to experience a brand or product launch, but pulling it off is very fulfilling.

What do you find most challenging about your role?
Working remotely and not getting to meet my colleagues. Collaboration is key for the work I do, and it’s just harder to collaborate over Zoom, Slack or the many other platforms we use.

What are the values that drive you?
It’s hard to answer this question without sounding like a hallway ornamental from Bed Bath & Beyond. That being said, equity and compassion are my two value motivators.

How do you stay on top of your game?
I work a lot. Then I read and listen to smarter people than me. Then I get back to work.

What drew you to tech and what excites you about the industry?
I’m less excited about tech as a category and more focused on doing something that’s a net positive for the world.

What’s one thing — either industry-related or not — that you’ve learned in the last month?
The greenhouse gas effect was first discovered by an amateur scientist named Eunice Foote. Predictably, she was ignored in the historical record for many years and the credit was given to a dude from Scandinavia.

If you could swap places with anyone at String and Key, who would it be and why?
In the words of Falstaff: “Rebellion lay in his way, and he found it.” Who doesn’t want to swap with the king?

What unexpected subject could you give a one-hour presentation on with no advance prep?
The harmonic novelties of mid-20th century musical theater.

What keeps you busy outside of work?
I relax by playing chess.

Can you list five hashtags that describe your personality?
#Hashtag #Spamming is #Dead. #Content is #King.

Lighting Round:

Soft tacos or hard tacos?
Soft

Go forward in time or go back in time?
Forward

Pictionary or charades?
Charades

High tech or low tech?
Lo-Fi

Email or snail mail?
Email

Interested in working at String and Key? Join us!

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