Driving adoption of Digital Products

From pushing for software adoption for SMEs (like a bicycle shop and SMEs in general) through 2020 to 2021 to building a searchable database for a school academic department, here are some of my learnings

In this sea of evergrowing apps, it is easy to get lost and discouraged but when you keep trying, you will find a way to build ecosystems of your own

Since the COVID-19 lockdown, I had the chance to drive tech adoption in both a family business as well as a school setting. These are the 5 main suggestions I will cover to drive the adoption of digital products:

1. Overcoming inertia requires a simple personalized strategy
2. Always pitch in-person* (instead of text), 1:1
3. Rollout in phases
4. MVP first instead of abstract benefits
5. Find or create champions

1 Overcoming inertia requires a simple personalized strategy, with an emphasis that the benefits are worth the trouble

Pitching to a small and medium enterprise (SME) owner interested in digitization is different from pitching to an educator who has limited interest in tech beyond day-to-day needs.