How to Be Successful with Sarah Cooper

How do you decide when to take a huge leap in your career? What happens when your therapist thinks leaving your cushy tech job is a terrible idea — but you do it anyway? Googler-turned-comedian Sarah Cooper joins us to talk about writing satire, redefining success, and making men mad along the way.

Katel LeDu
Strong Feelings
3 min readOct 30, 2018

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Sarah’s latest book is called How to Be Successful Without Hurting Men’s Feelings: Non-Threatening Leadership Strategies for Women, and it’s out today (we got a preview copy, and it’s so great). She also runs The Cooper Review, a wildly popular satirical blog about business culture, and in 2016, her first book, 100 Tricks to Appear Smart in Meetings, was a bestseller.

We love Sarah because she’s funny as hell, and also incredibly open about what it’s like to trade a career in tech for the sometimes lonely — but also wildly satisfying — world of comedy.

Sarah Cooper, comedian + author of How to Be Successful Without Hurting Men’s Feelings

I have so many outlets to discover myself and who I really am, which is something that I think is just really important for a life, you know? To know you left everything on the table and you told every story that you wanted to tell and you let everyone know who you are — and you didn’t leave this world without telling everybody that.

She tells us about:

  • Leaving a career at Google to perform standup and write satire all day
  • What happens when people think your satire is serious
  • How being a Jamaican immigrant taught her to observe people so she could fit in
  • The pros and cons of being a “people-pleaser” — and how to let go of that when it stops serving you
  • How keeping a “best self journal” helps her stay focused while working alone

Also in this episode

Sara and Katel talk about the big career choices they’ve made, and how they’ve built structures and support systems to make those careers work for them. Deets:

  • Sara celebrates seven whole years without a traditional “jobby-job,” and thinks back on Cindy Gallop’s advice that working for yourself is the least risky thing you can do
  • Katel tells us why she took a pay cut to run A Book Apart — and how she handles the lonely parts of working, well, alone
  • We both definitely wear fancy blazers at all times

I remember being so excited to work with a much smaller team and fewer people… I was like, “oh my gosh, this is going to be so great, it’s going to be just a few people, it’s going to be really nimble.” And then I realized that most of the time it was really just going to be me working kind of by myself. And it was a lot harder than I expected because there was essentially no structure unless I made it, and it took me at least a good year to kind of figure out how I was going to work, how I was going to be productive, whether I even liked that way of working enough to keep doing it.

— Katel on trading corporate life for running an indie publishing company

Plus:

☞ And there’s always a full transcript.

This episode of NYG is brought to you by:

Shopify, a leading global commerce platform that’s building a diverse, intelligent, and motivated team — and they want to apply to you. Visit shopify.com/careers to see what they’re talking about.
Harvest, makers of awesome software to help you track your time, manage your projects, and get paid. Try it free, then use code NOYOUGO to get 50% off your first paid month.

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Katel LeDu
Strong Feelings

CEO at A Book Apart. Founder of Liminal Bloom. French lady.