Website Design and Identifying Your Target Audience

For your website to have a maximum impact, you need to focus the design on a select group of individuals. These are your potential customers or your niche market. By knowing who your potential website users are, how they use online searches and what they expect from their online experience, you can use Website Design Basildon to attract, convert and retain more customers through your online presence.

When thinking about your target audience there’s several things you need to take in to account. Before you start working on the design of your company website, think about the following about who your target audience is:

What is the age of your audience? Knowing the age of your website user will drive design is very specific directions. A website designed for senior citizens will be designed very differently than a site intended for preteens.

What is the gender of your audience or is it comprised of both sexes? Knowing the gender make up of your target audience is important to design. Men and women react very differently during the purchasing method. A website intended for an exclusively female audience will contain design elements very different from a website designed exclusively for men, as a website that is used equally by both sexes needs a different design strategy.

What is the average income level of your site user? Knowing the income level of your target audience is essential because it dictates a lot about how design needs to work for potential customers. Higher income customers will have different expectations than lower income customers as well as a good Web Designer Basildon knows how to make use of that information to manipulate design for customer conversion.

What is the average level of schooling of your website user? If your average site user is a college educated professional, your Website Design Basildon and content need to reflect that. As in turn, if your average site user’s schooling level stops at high school, design and content needs to be aimed at that level.

What are your site user’s particulars? Are they married, what are their hobbies? Is short, the more you know about the individuals who use your site, the more carefully design can be constructed to your target audience and the more effective your website becomes.

About Company: Strong SEO is a Basildon based website design agency that offers website design, SEO, social media and other graphic design services. Contact Strong SEO at or call on 0203 7614 887.

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