No More Lost Decades

Bryce Roberts
Aug 14, 2017 · 3 min read
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Image for post
Tweet from Soundcloud’s former CEO

I hired too fast. I overspent. I leased too much office space. I obsessed about growth. I spent money like the next round was inevitable. I pitched investors what I thought they wanted to fund, not what I really wanted to build. I did everything I thought a startup CEO was supposed to do.

I thought I was playing the game and the game played me.

Instead of focusing solely on growth, we charted a path to profitability. Looking back, it was the ultimate test of the resilience of our culture and brand. We went from burning $30 million a year to owning our destiny.

Strong Words

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