10 SEO Takeaways You Need to Know About This Month

Things continue to change rapidly in search-engine-optimization-land. Here’s what SEO pros are talking about at the moment:

1. AI Overviews and Summaries Are Dominating SERPs
Google’s AI Overviews are now appearing at the top of search results, providing direct answers and reducing traditional organic clicks. To stay visible, content must be unique, informative, and structured to be referenced in these AI-generated summaries. (SquareSpace)

2. Zero-Click Searches Are the New Normal
With AI-powered answers and rich SERP features, more users are finding what they need without clicking through to websites. Optimizing for featured snippets, People Also Ask, and knowledge panels is essential for maintaining visibility. (CorkTree)

3. Search Intent Now Trumps Keywords
Modern SEO focuses on matching user intent rather than just targeting keywords. Content clusters, semantic search optimization, and contextually relevant information are critical for ranking well. (Backlinko)

4. Core Updates Prioritize Content Freshness and Depth
Google’s March 2025 Core Update highlighted that outdated content, even with strong backlinks, can experience irreversible ranking drops. Regularly updating and expanding content is now…