3 Reasons Companies Let Their Marketing Go Stale
At some point in our lives, we’ve all seen when someone doesn’t know how to let something go. Whether it’s that hairstyle that was trendy a decade ago, an unfortunate pair of jeans we think looks great or even a bad relationship we just don’t know when to walk away from. Whether we’re afraid of change or just don’t know when to move on, we’ve all gotten into habits we don’t always know how to break. The same can be said for how some businesses, big and small, approach their marketing. To help you avoid making some common mistakes, here is are 3 reasons companies let their marketing become outdated.
1. It’s Working….Right Now
It’s hard to wonder why you should shift gears if what you’re doing is working. The answer is, you don’t have to…yet. Just like that haircut you had in high school, even though something is working now it doesn’t mean it will a year from now. To avoid being reactionary in the future start planning now. Look at what’s working for you and what might not be and try to understand why. Take the good and start thinking about how you can evolve it. Lay out where you want your business to be in the next 6 months, 1 year and so on. Does your current marketing help you reach that goal? If not, you need to start to plan for how you will adjust for the future.
2. Complacency
When you’re comfortable in your current ways it’s easy to make excuses to avoid making changes. You like your style and messaging. It’s worked for you to this point. Why would you expect it not to in the future? Getting too complacent can be a real hindrance, even if you don’t know it yet.
When you start making excuses or assumptions based on your own fear of change or avoidance of taking on more work it means you aren’t paying enough attention to what’s going on in the world around you. Don’t avoid evolving because you’re too complacent with where you ar
3. Not Knowing What’s Next
Some companies end up with stale marketing because they simply don’t know what’s next for the business. This is different than just being complacent or lazy. It’s knowing you need to evolve, but not knowing how. Going in circles vs. going forward is never going to lead to growth. If you’re in this place, bring in an outside perspective. Whether it’s a consultant, a new hire or a survey of your customers. Get a fresh set of eyes on what you’re doing and quite often it can lead to new inspiration for where to take your business and your marketing next.
No matter what the reason may be, you can absolutely avoid having your marketing go stale. Be aware, think ahead and don’t be afraid to get new opinions. It’s much simpler to be ahead of the game then to be in a reactionary position.
If you need help evaluating your current marketing strategy or campaigns, contact me to set up an appointment.
