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Advertising During Uncertain Times: 11 Research Projects Tell the Same Story

If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing efforts grew at significant rates compared to their…

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Paul Dughi

Paul Dughi

Huntsville, Alabama

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