Gartner: Search Engine Volume to Decrease by 25% Thanks to AI

Paul Dughi
Stronger Content
Published in
2 min readMar 20, 2024

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For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents.

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