How Companies Used These 8 Strategies for a Competitive Advantage

Do you ever look at successful companies and wonder how they got to where they are today? Sometimes it sounds so easy: Invent a product that’s better than anything else on the market.

But we all know it’s not so simple. Competition is fierce. Consumers are fickle. It takes time, money, and hard work, and, even then, it might not be enough. We’ve seen…