How to Survive Google Algorithm Updates
Having your website in the search engine results is one thing. Staying on top of the search results is quite another. Someone once said that a popular website in the search engine results is like balancing on a log that is floating on water. If you make one wrong move, you drown. As far as staying on top of Google is concerned, there are no guarantees because change is the only word in Google’s dictionary.
Most of you might not know it, but Google releases about 500–600 algorithm changes each year. Most of the time, most of these updates are small and might not be noticeable. However, Google releases industry-shattering updates once in a while. Over the past couple of years, Google has been zealous in its bid to remove low-quality sites and promote sites that provide great user experience.
The question we all need to ask ourselves is whether one can really become algorithm-resistant. That is, is it possible for one to survive all major Google updates? What should one do after Google algorithm update?
The best way to put yourself in a better position to survive the SEO onslaught is to know exactly where in the algorithm the change took place as well as exactly what was changed. Sometimes, you will know Google has updated its algorithm when you notice a big change in traffic. If your site gets really hurt, you may not see any traffic completely. Whatever happens, it is important to know what and where changes have taken place. Before we look at the things you need to do after major Google algorithm update, let’s first understand what Google Algorithm is.
What is Google Algorithm?
In order to keep up with the spammers and ensure the integrity of the web is upheld, Google updates its algorithms regularly. Because it is the largest as well as the most popular search engine, Google takes website rankings very seriously and has dedicated a lot of resources to ensure that only the most relevant and quality sites are ranked higher. The search engine uses over 200 indicators to sift quality sites from the billions of other websites.
3 WAYS TO SURVIVE POST-GOOGLE ALGORITHM UPDATES
Source: http://www.digitalsearchgroup.co.uk/seo-blog/how-to-survive-google-algorithm-updates/
