Optimizing for GEO: Generative Search Engine Optimization

A new study of 10,000 search queries focusing on generative search results by researchers from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi found that you can improve visibility by:

• Citing sources by name
• Adding statistics
• Adding quotes

“Specifically, our top-performing methods, Cite Sources, Quotation Addition, and Statistics Addition, achieved a relative improvement of 30–40%,” the study’s authors concluded. “These methods require minimal changes but significantly improve visibility.”

The researchers tested various combinations with varying results. Specifically, adding statistics and quotes showed “strong performance improvements across the board.”

The study also noted how making minor changes to content can show marked improvement.

The authors believe this approach can help content creators of all sizes and not just the largest entities. In their words, “…the application of GEO methods presents an opportunity for these content creators to significantly improve their visibility in Generative Engine…