Streaming is growing rapidly, but what do streamers watch most? Traditional TV

Nearly 60% of all US households own some form of streaming device. While video streaming is on the rise, it’s not an all-or-nothing thing. In fact, on a typical day, 93% of streamers also watch traditional TV, according to Nielsen’s Local Watch Report. More than half (51%) watch local TV news.

People want to stay connected to local news

The local news numbers remain strong. 91% of streaming device owners access local media on TV or online. 51% watch local TV news. 51% used an app to access local news. 43% use an app to tune in local radio.