What Is Reputation Management?

Guest Post: Olive Garcia

Reputation management involves directing and overseeing how individuals perceive your brand across social media platforms. The term ORM stands for “online reputation management,” specifically focusing on reputations within the digital space. This includes social media apps and review sites, among others.

Your organization builds its online reputation based on feedback from your customers. Each piece of content that mentions your brand contributes to fortifying the existing bedrock of your reputation.

Without guidance and attentive management, your reputation tends to evolve independently. Regrettably, individuals are often more inclined to share negative consumer experiences rather than positive ones. Sometimes, people may also spread false information. Despite the majority of your customers holding you in high regard, there’s always a risk of developing a negative social media reputation.

If you’ve applied a strategy for managing online reputations, you’ll closely monitor mentions of your brand. Moreover, you will have a plan in place for addressing these mentions. You can actively amplify positive messages and address any criticism to prevent it from escalating into a potential crisis.

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