Why SKIMS and Kylie Cosmetics are Marketing Goldmines
The top reasons these two Kardashian-Jenner brands killed the marketing game.
2020 has been a year of unexpected events. One of which is the recent announcement that the Kardashians will air the final season of Keeping Up With the Kardashians in early 2021. KUWTK has had a very interesting 21 season run, undoubtedly fueling the popularity of the entire Kardashian-Jenner clan.
The show has set the stage for two of the most successful brands the family has launched: Kim K’s SKIMS and Kylie Jenner’s Kylie Cosmetics (namely the lip kits).
Of course, their fame played a huge role in the success of their brands, but it’s not the only factor. Other attempted Kardashian brands haven’t had nearly the same level of success, for example, Kim’s KKW Beauty and the disbanded Khroma makeup brand.
So what did Kylie and Kim do differently this time to land some of the most successful launches of all time? Here are some marketing lessons we can take from the world’s youngest billionaire and solution wear that sold over $2 million in garments in just a few minutes.
