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Major Tech and Research Organizations Launch AI Alliance to Promote Open Innovation
Major Tech and Research Organizations Launch AI Alliance to Promote Open Innovation
A new alliance aimed at promoting open innovation and scientific progress in artificial intelligence was announced today. The AI Alliance…
Paul Dughi
Dec 6
Forrester Analysis: AI Content Not Meeting B2B Buyer Needs
Forrester Analysis: AI Content Not Meeting B2B Buyer Needs
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024.
Paul Dughi
Dec 5
Crafting Content From Original Research Is Powerful
Crafting Content From Original Research Is Powerful
Original research can be a powerful tool for content marketers looking to boost credibility and thought leadership. But it comes with risks…
Paul Dughi
Nov 16
Hallucination Rates for Major AI Models
Hallucination Rates for Major AI Models
Vectara analyzed major language models, testing the accuracy on 1,000 texts, and released the results. This evaluates how often an LLM…
Paul Dughi
Nov 15
What Is Contextual Link Building
What Is Contextual Link Building
Contextual link building is a white hat SEO technique that involves earning links from other websites when they are relevant and useful to…
Paul Dughi
Nov 8
Content Hubs: Structuring Your Site for Content Success
Content Hubs: Structuring Your Site for Content Success
In today’s increasingly crowded digital landscape, marketers need to be more strategic than ever about organizing and presenting content in…
Paul Dughi
Nov 4
How Not to Make Money: The GPT-4 Experiment
How Not to Make Money: The GPT-4 Experiment
We’ve all seen it — the flood of online content promising easy money, side hustles, and get-rich-quick schemes. It’s almost as common as…
Sana Uqaili
Oct 24
The Ethical Implications of AI in Marketing: Navigating the Complex Landscape
The Ethical Implications of AI in Marketing: Navigating the Complex Landscape
Picture this: it’s 2024, and the marketing landscape is buzzing with the magic of Artificial Intelligence (AI). It’s like having a…
Sana Uqaili
Oct 22
Beyond SEO: Exploring Alternative Content Optimization Strategies
Beyond SEO: Exploring Alternative Content Optimization Strategies
While traditional SEO practices are undoubtedly crucial, it’s essential to delve into alternative strategies that can elevate your content…
Paul Dughi
Oct 21
The Future of Influencer Marketing — New Strategies and Predictions
The Future of Influencer Marketing — New Strategies and Predictions
Influencer marketing has seen tremendous growth in recent years. By 2028, it’s projected to be a $29.7 billion dollar industry according to…
Paul Dughi
Aug 28
Easy SEO Wins to Improve Your Website Rankings
Easy SEO Wins to Improve Your Website Rankings
Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to…
Paul Dughi
Aug 22
Social Media and Body Image — The Impact on Mental Health
Social Media and Body Image — The Impact on Mental Health
Social media has become deeply embedded into everyday life. But numerous studies have illuminated its damaging effects on body image and…
Paul Dughi
Aug 17
Leveraging Topic Clustering for Smarter Keyword Targeting
Leveraging Topic Clustering for Smarter Keyword Targeting
Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to…
Paul Dughi
Aug 16
China has announced new measures requiring domestic and foreign app developers to report business…
China has announced new measures requiring domestic and foreign app developers to report business…
The policy also requires internet information services in news, publishing, film, TV, education, and religion to submit documents to…
Paul Dughi
Aug 11
When Someone More Powerful Wants Your User Name
When Someone More Powerful Wants Your User Name
Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your…
Paul Dughi
Aug 8
Influencer Marketing Evolving: New Research into Brand Strategy
Influencer Marketing Evolving: New Research into Brand Strategy
As influencer marketing on social media continues to evolve, brands are still figuring out how to best leverage affiliate programs with…
Paul Dughi
Aug 8
Social Media’s Decline as a News Source
Social Media’s Decline as a News Source
According to recent studies, social media usage for news consumption has declined globally after peaking in 2020. The Reuters Institute…
Paul Dughi
Aug 1
The Top 10 Most Effective On-Page SEO Techniques in 2023
The Top 10 Most Effective On-Page SEO Techniques in 2023
On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly…
Paul Dughi
Jul 28
Major Technology Companies Join Forces on Responsible AI Development
Major Technology Companies Join Forces on Responsible AI Development
Anthropic, Google, Microsoft, and OpenAI have formed the Frontier Model Forum, a new consortium focused on advancing safe and responsible…
Paul Dughi
Jul 27
Open AI Shuts Downs It AI Detector Over Accuracy Concerns
Open AI Shuts Downs It AI Detector Over Accuracy Concerns
If you noticed that you haven’t been able to access the AI detector app on Open AI, the folks behind ChatGPT, for a few days, you may be…
Paul Dughi
Jul 25
Writing Better Titles Without Using Clickbait Tactics
Writing Better Titles Without Using Clickbait Tactics
Crafting attention-grabbing headlines has become crucial for creators and businesses. However, resorting to clickbait tactics is neither…
Paul Dughi
Jul 22
Turning Readers into Advocates: Building a Content Community
Turning Readers into Advocates: Building a Content Community
In the vast digital landscape, content has become the cornerstone of successful marketing strategies. But beyond creating informative and…
Paul Dughi
Jul 21
Twitter Advertising Down by Half
Twitter Advertising Down by Half
Twitter is facing a steep revenue decline under new owner Elon Musk. Advertising revenue has plunged roughly 50% since Musk’s acquisition…
Paul Dughi
Jul 17
Social Media’s Decline as a News Source
Social Media’s Decline as a News Source
According to recent studies, social media usage for news consumption has declined globally after peaking in 2020. The Reuters Institute…
Paul Dughi
Jul 17
Understanding and Tapping into the Emotional Triggers of Your Audience
Understanding and Tapping into the Emotional Triggers of Your Audience
Users will spend 4 trillion hours on social media this year. Yup, that’s a lot of time.
Paul Dughi
Jul 16
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