Betterworks’ Marinovich Turned a College Project Into a Successful Career in SaaS
I had the pleasure of interviewing Justin Marinovich, VP of Sales at Betterworks, a modern HR technology that develops best-in-class performance management solutions that enable exceptional results and put employee experience at the heart of how companies align, motivate, retain and develop their people.
Thank you so much for joining us!
How did you break into your tech career?
A senior project in college turned into my first tech business. From there, I was hooked on tech startups. I founded a second startup after that, and quickly became intrigued with the sales/external process of SaaS startups. Navigating complex strategies, helping an organization grow, developing teammates, and being part of something game-changing is very gratifying.
What is it that excites you about what you’re building in your current role?
Betterworks is on a mission to make work better. It excites me to know that we are leading the way in modernizing the way performance is thought about and managed in an organization, and building more meaningful engagement between employees and managers. We believe that the value provided back to the workforce has to outweigh the tax of performance evaluations. Lightweight and frequent check-ins versus an outdated annual performance review is critical in an employee’s continuous skill development, achievement of one’s goals, and company success.
What has been your biggest challenge in your current role?
Ensuring that our team is managing their time effectively. Working efficiently, spending time the right deals, and focusing on the right skills to develop is critical. It’s never ending and it becomes even more important in a difficult economy — like the unique downturn we are facing today. When employees understand that their time is valuable, it leads to using their time wisely and allows them to naturally focus on what matters most to achieve success in their role. Lightweight and frequent coaching is essential for the employee to develop the necessary skills needed and makes it easier for them toretain and take action on ongoing constructive feedback.
If you had to share, “words of wisdom,” with a new Sales Rep who’s about to start their career, what would they be?
Network as much as possible. It’s a bit tougher in today’s remote-first environment but the opportunities are out there and popping up again. Break out of your shell and engage in any relevant network group you can, attend those cocktail events, stay in touch with people/customers/partners in your space, add value + nurture your contacts. You never know where you meet that one person that will change your career trajectory.
How can our readers follow you on social media?
The best way to do so for me is on LinkedIn.
I highly recommend you follow Betterworks on LinkedIn as well. We have some great content coming up.
This was very insightful. Thank you so much for joining us!
