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Bevz’s Vego is Modernizing Your Local Convenience Store

I had the pleasure of interviewing Jason Vego, the CEO & Co-Founder of Bevz, a SaaS platform for liquor and convenience stores.

Jason has over a decade of experience in marketing, operations, and culture building. He has worked at multiple startups and is a second-time founder. He also spent many years working in big tech, where he was formerly the Head of Global Employee Communications & Engagement at Citrix.

Jason got his BA from UC Santa Barbara with a triple-major in Communication, Business Writing, and Applied Psychology, and an MBA from UCLA Anderson with an emphasis in Entrepreneurship.

Personally, Jason lives in Los Angeles, CA with his wife and 2 dogs. When he’s not working, you can find him trying new foods and drinks throughout LA.

Thank you so much for joining us!

What motivated you to launch your startup?

My co-founder Victor is the original conceptualizer and founder of Bevz. He has owned and operated convenience stores for 37 years, and has helped more than 100 convenience store owners improve their operational processes.

I’ve known Victor for over 20 years. He was my neighbor, family friend, and basketball coach. We have a history of winning together in sports, which quickly shifted to business and entrepreneurship. Once I studied the market opportunity and got to know several convenience store owners, I was convinced that we could transform the snack and drink industry through a completely untapped, yet huge market — convenience stores. So, I quit my job at Citrix and teamed up with Vic to build Bevz.

What is it that excites you about what you’re building?

I love how Bevz uses advanced, modern technology to help local, small businesses survive and grow. With the right customization and deep customer knowledge, we’re able to significantly help these convenience stores by giving them resources and technology that they would never be able to get on their own. By helping thousands of these stores and capturing robust data, we can transform the way items are bought and sold across the world.

What are your future plans for your startup?

We have a ton of big plans! In the next five years, we’re planning to:

If you had to share, “words of wisdom,” with a Founder who’s about to start their own startup, what would they be?

De-risk your startup and your own founder journey, especially given the current market. Here are a few ways you can do that:

How can our readers follow you on social media?

I’m most active on LinkedIn ( and starting to use Twitter more often (@JasonVego).

This was very insightful. Thank you so much for joining us!



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Jason Malki

Jason Malki is the Founder & CEO of StrtupBoost, a 30,000+ member startup ecosystem + agency that helps across fundraising, marketing, and design.