Empowering Financial Inclusivity: The Journey of Andrew Jacobs and the Launch of Lucia Protocol

Jason Malki
SuperWarm
Published in
5 min readMar 25, 2024

I had the pleasure of interviewing Andrew Jacobs, a seasoned professional with a formidable track record, boasting over seven years of expertise in the cryptocurrency and blockchain sectors. Complementing this, he brings a remarkable 13-year history of versatile business operations and management leadership enriched with a deep understanding of business development and project management. Andrew offers invaluable consultation services tailored to Web3 projects, primarily emphasizing content, marketing, operations, and development. His extensive experience and multidisciplinary skill set make him a valuable asset for organizations seeking comprehensive guidance in the ever-evolving landscape of blockchain and Web3 technologies.

What motivated you to launch your startup?

The motivation behind launching Lucia Protocol was rooted in a profound belief in the transformative potential of blockchain technology to make the financial world more inclusive, efficient, and transparent. We saw an opportunity to address a critical gap in the market: the need for fair and accessible credit for individuals and startups. Our approach is unique; we combine on-chain data, like transaction histories, with off-chain data, such as credit scores and employment details, using zero-knowledge proofs to ensure privacy. This comprehensive credit assessment process allows us to offer a more accurate evaluation of creditworthiness.

Additionally, our drive to innovate led us to develop an AI-powered Ad Attribution platform for enterprises. This platform, enhanced by a sophisticated Large Language Model (LLM), optimizes marketing strategies and deepens the understanding of user engagement with advertisements. The integration of our AI Chatbot not only facilitates the analysis of marketing data but also feeds valuable insights back into our credit scoring system, further refining our assessment capabilities.

In essence, the Lucia Protocol was born out of a desire to leverage cutting-edge technologies — blockchain and AI — to dismantle barriers to financial services and redefine what it means to be creditworthy. Our startup is more than a business; it’s a mission to create a fairer, more accessible financial ecosystem for everyone.

What is it that excites you about what you’re building?

What really pumps me up about creating Lucia Protocol is how we’re blending blockchain and AI to crack some of the oldest, toughest nuts in finance. The idea that we can open up credit access in a way that’s both deep and fair? That’s huge for me. We’re diving into all kinds of data, from the blockchain stuff to the traditional credit info, to get a real picture of someone’s financial health. It’s not just about making better calls on who’s creditworthy; it’s about setting a whole new bar for fairness and openness in finance.

Honestly, the thrill is in breaking new ground, in seeing just how far we can take finance with the tech we’ve got today. Lucia Protocol isn’t just another app or service; it’s us laying down the tracks for a future where everyone gets a fair shot at financial success, powered by the smartest tech out there. The chance to really change things for the better, for everyone, everywhere? That’s what gets me out of bed in the morning, excited to push forward.

What has been your biggest challenge when growing your startup?

Growing Lucia Protocol, our biggest hurdle has been figuring out the maze of financial regulations. Mixing blockchain and AI is cutting-edge, but it also means we’ve got to be extra careful to play by the rules, which change depending on where you are. Plus, getting folks to trust and try out something as new and different as our platform hasn’t been easy. People are used to the old ways of doing finance, so showing them the real benefits of our approach takes some doing.

Then there’s the tech side of things — making sure we use all this data we’re gathering in a way that’s both smart and super secure, especially with privacy being a big deal for everyone these days. It’s been a balancing act, for sure.

But despite these challenges, we’re all about breaking new ground and making finance fairer for everyone. It’s what keeps us going, even when things get tough.

What are your future plans for your startup?

Looking ahead, we’ve got big plans for Lucia Protocol. We’re set on taking our unique mix of blockchain and AI further, reaching more corners of the globe and touching more lives. Tech-wise, we’re not slowing down either. Expect even smarter AI to make our financial services sharper and more personalized than ever.

We’re also keen on teaming up with both the old guard of finance and the new wave of fintech innovators. It’s all about joining forces to shake things up in the financial world. And of course, we’re staying on top of all the legal stuff and keeping our users’ data safe and sound.

In a nutshell, we’re all about growing, innovating, partnering up, and keeping things tight and right. The road ahead is exciting, and we’re here to make a real difference.

If you had to share, “words of wisdom,” with a Founder who’s about to start their own startup, what would they be?

Starting your own startup is a thrilling yet challenging adventure. Embrace the rollercoaster of highs and lows, staying resilient through it all. Keep your vision clear in your sights, but be flexible enough to pivot when the journey demands it. Remember, a strong, passionate team is your biggest asset. Always listen to your users; their feedback is gold, guiding you to truly solve real problems. Don’t forget to take care of yourself; balancing your mental and physical health is crucial for sustaining your creativity and drive. Celebrate every small win with your team — it keeps the spirit alive. Know when to let go of ideas that aren’t working; it’s not failure, but smart decision-making. Networking and seeking advice from others can offer invaluable insights, helping you navigate the startup landscape more effectively. Above all, persistence is your North Star; success takes time, so keep pushing forward with belief in your vision. Enjoy the journey, learn from each experience, and let your passion fuel your path.

How can our readers follow you on social media?

For those eager to stay updated with our latest developments and insights, you can follow us on Twitter at @luciaprotocol. We share regular updates, thought leadership pieces, and engage with our community there. Join us to be part of our journey and conversation!

https://luciaprotocol.com

This was very insightful. Thank you so much for joining us!

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Jason Malki
SuperWarm

Jason Malki is the Founder & CEO of SuperWarm AI + StrtupBoost, a 30K+ member startup ecosystem + agency that helps across fundraising, marketing, and design.