Unlock the Secret to Making More Out of Your New Customer Wins
I had the pleasure of interviewing Rachel Lyubovitzky CEO of Setuply. Rachel is an accomplished serial entrepreneur, senior executive, published author, and investor passionate about innovation, effective strategy, and successful execution. She founded four B2B technology companies with her partners, powered by a mission to leverage technology to make people’s lives easier and more fulfilling. The latest venture, Setuply, aims to modernize the customer onboarding experience for companies, empowering clients to experience the benefits of digital adoption faster. Lyubovitzky graduated from the Wharton Executive MBA program and earned her Master of Arts degree in Computer Science from Brandeis University. She is an avid traveler and has visited over sixty countries.
Thank you so much for joining us!
What motivated you to launch your startup?
I am passionate about technology innovation and its impact on our world and quality of life. One of the critical challenges in leveraging the latest technologies allowing them to drive better business outcomes is how difficult it can be to implement and adopt new technologies. Setuply incorporates the latest innovations in process automation, AI, project administration, and change management to allow companies to enjoy their new software solutions faster while improving their employees’ lives.
What is it that excites you about what you’re building?
Since starting the Setuply journey, we have been fortunate to have connected with so many businesses who had been searching for a way to better engage with their clients, to offer a more meaningful experience to their onboarding teams, and, most importantly, to ensure their client onboarding experience as excellent as their sales and customer support experience, and as their overall software offering overall. What excites me is the opportunity to make this difference for the solution providers and their clients and to have them be a part of the Setuply story. The Setuply solution makes that possible.
What has been your biggest challenge when growing your startup?
As with our other ventures, our approach is very deliberate and methodical. For instance, we work closely with our customers to ensure we deliver solutions that align closely with their needs. With so many other organizations needing more suitable onboarding tools or outdated solutions, it takes patience to avoid getting ahead of ourselves.
What are your future plans for your startup?
We are currently focusing on the B2B software market verticals with the biggest need for client onboarding automation. Those are human capital management technologies, insuretech, fintech, and regtech. Longer-term transformation is overdue in other market areas, such as medical software, managed services, and more.
If you had to share, “words of wisdom,” with a Founder who’s about to start their own startup, what would they be?
Entrepreneurship is a marathon sport. Having a great and supportive team of co-founders and early employees will help develop the stamina to make it through the more challenging areas of the track and share positive energy throughout the course. And it is more fun this way too.
How can our readers follow you on social media?
Here are my social media links:
https://www.linkedin.com/in/rlyubovitzky/
https://twitter.com/rlyubovitzky
This was very insightful. Thank you so much for joining us!
