FC Bayern Munich and Stryking Entertainment Announce Licensing Partnership
The collaboration will give fans of the world’s largest football club access to specialized game content, unique in-game competitions and tailored fan articles on Football-Stars.
Football-Stars is an exciting manager game for football fans all over the world. Users are given the opportunity to act as virtual managers by assembling their own teams of real players and competing against each other in a variety of competitions and daily challenges. The user’s teams are evaluated after every match day, based on the footballer’s real performance data from the sports analytics provider Opta.
With 28 Bundesliga and five Champions League titles under their belt, FC Bayern Munich is not only one of Europe’s top football clubs, but they also have a huge fan base. Alongside their 290,000 club members, they have 60 million followers on social media, showing just how big of an appeal the club has. Through its involvement in Football-Stars and by engaging their fans in an interactive platform, FC Bayern has the opportunity to learn more about its own worldwide fan base. Therefore, FC Bayern will also market our platform Football-Stars to its own fans online as well as offline.
Not only do we both see great potential for Football-Stars in the European markets, but also especially in Asia. Therefore the partnership was deliberately aimed at not only targeting Europe, but also China and Japan. Football-Stars is set to be released in both countries within the next year.
To learn more about the Football-Stars platform, visit: http://www.football-stars.com.
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