10 Millennial Food Influencers to Watch
Who better to introduce the growing trend of social food influencers than millennials? More than ever before, people are utilizing social media to find new products and restaurants to try. Millennial influencers work with brands to discover new products that match the cravings of their audience. Big brands like Jim Beam and emerging snack companies like Bark Thins and Wilde encourage Millennial food influencers to bring their products to the masses through their social media accounts. This digital marketing strategy leads to increased brand visibility and sales. Here are some of the influencers changing the game and we bet you can’t scroll through their feeds without catching some cravings!
1. Loni Jane, @lonijane
Loni Jane is an Australian native who uses Instagram to share her family’s plant-based organic lifestyle. As author of the e-book Feel the Lean, Loni Jane shares with her 397,000 followers healthy recipes to maintain a holistic routine that benefits the whole family.
2. Patrick Janelle, @aguynamedpatrick
Patrick Janelle is an urban blogger who shares unique shots of his travels, fashion, and the food on his plate. With nearly half a million followers on Instagram, Patrick’s influence through his photos allows his audience to experience his one of a kind perspective of New York City through various restaurants and cafes.
3. Amanda, @amandafitlife
Amanda posts daily photos of her “snack” plates to her 30,000 plus followers on Instagram. The health and fitness advocate embraces emerging brands to share with audience to find innovative snacks to increase protein intake such as Wilde Snacks’ slow baked bars. LMS worked with Amanda and Wilde Snacks to make the post below possible! With well over 3K likes we think this influencer knows her market!
4. Natalie Landsberg, Gilly Presto, and Emily Morse, @new_fork_city
The three best friends behind “New Fork City” have cultivated a following of over 600,000 followers through Instagram and Snapchat as they eat their way through New York City! The girls feature classic New York eateries, as well as up and coming locations on their various social platforms.
5.Gina, @giifittie
Gina is a personal trainer in New York City who uses her platform on Instagram to share healthy drink and snack options for before and after workouts. As a member of the athletic community, Gina’s opinion is trusted and her posts cultivate a positive influence on the Millennial fitness community.
Related Read: 7 Ways Millennial Influencers Changed The Food Industry
6.Sarah Phillips, @food
Sarah Phillips, the culinary mind behind @food, shares photos ranging from pizza and waffles, to cheese platters and fresh produce. Sarah’s blog also gives her followers a chance to be featured on her blog by using her blog’s hashtag #heresmyfood to join in on the fun!
7. Hana, @hungrygirl325
Hana is a Millennial influencer who focuses her love for food on fueling up for workouts! Through partnerships with various health food brands, Hana posts homemade recipes with different protein bars and spreads to encourage her followers to be healthy from the inside out.
8. David Chang, @davidchang
Dave Chang is the brain behind the popular food blog and delivery service, AndoFood. Dave has embraced his audience of over half a million followers by sharing different dishes that can be ordered through his delivery service, as well as other tasty options you can find around Manhattan.
9. Food in the Air, @foodintheair
This account provides interesting shots of, as its account name puts it, food in the air. The unique perspective of delicious food off of its plate adds humor to the food-centered Instagram, as well as encouraging followers to try new restaurants around the world.
10. Hungry Betches, @hungrybetches
Hungry Betches is the epitome of a Millennial food blog! The Instagram account has over 200,000 followers and features enticing photos of New York’s favorite food finds daily.
The combination of food brands and Millennial foodies is as complementary of a match as salt and pepper! Food brands can reach new audiences by partnering with the social accounts Millennials are already checking on their lunch breaks. LMS works with brands and social influencers alike to produce viable partnerships that are crucial to helping a brand reach their goals.
Want to work with influencers?
These Millennial food bloggers have set the table, and their audience is hungry! Don’t miss out on the opportunity to whet Millennials appetite for your product by partnering with LMS.
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