Why Business Needs Creativity to Thrive

“If you have an apple and I have an apple and we exchange apples, then you and I will still each have an apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” — George Bernard Shaw.

Every successful business needs innovation in order to grow and compete in today’s faster-than-ever changing business climate. Creativity provides a platform upon which to envision tomorrow’s great ideas and advances — be it developing a new and memorable sensory experience for your clients, or identifying new markets, to implementing revolutionary marketing and sales strategies, or creating defining products that will separate you from your competitors.

According to Gallup, forward thinking companies that adapt to trends and implement new approaches, stimulating paradigm shifts, experience on average 20% higher profits.

The challenge with creativity is that people often claim to have none, yet we are all creative. The common confusion is that most people say they are not creative when what they really mean is that they are NOT ARTISTIC. However, you don’t need to be artistic in order to be creative!

Creativity is more than a skill or talent, it is a mindset. A free mindset of curiosity, adaptability, flexibility, courage and a willingness to take a risk and fail. Add ingenuity into the mix and now you catapult your ideas into the stratosphere where everything becomes possible.

Business needs these qualities to open doors to innovation, extended horizons and to achieve new heights. Equally as important to the mindset, let’s not ignore the financial benefits of a forward thinking culture where creativity is invited if not encouraged or expected.

www.VitalGermaine.com