Logo Design Guide 5 of 5: Revisions & Delivery
This is the final chapter of the 5-part series from our Logo Design Guide ebook. Download the entire PDF for any missed sections, plus a bunch of extra content that we’ve omitted from these posts: https://gumroad.com/l/HmceP
Section 5
Revisions & Delivery
Revisions are a fact of life and a vital part of the design process. They provide opportunities to delve further into the most effective ideas. Client feedback should be centred around the identity concept that most successfully addresses the requirements of the creative brief. Revision notes should be framed as issues (“this concept doesn’t feel confident enough”) rather than solutions (“make the logo blue”). This allows the designer to explore diverse solutions to the problem, rather than implementing a revision that may not address the core issue.
Revisions to a concept should always be captured in writing so there is a list of approved changes for everyone to reference. Whether the client provides feedback via email, or the designer sends over meeting minutes of the requested changes for the client to approve, it’s important that the revisions are written down. This helps ensure everyone is on the same page and makes it easy to track and delineate the rounds of revisions.
Once the final identity design is approved, the logo files should be packaged in a way that non-designers can easily use: think JPGs and transparent PNGs of all versions. Source artwork, fonts, and colour palette references should also be provided for anyone who needs to work with the visual identity in the future. Bonus points are awarded for more specialized file formats that may be requested down the line: SVG, PDF, or legacy working files.
Logo Pack FTW
Each section of this ebook provides a Good or Awesome approach to a specific part of the logo design process.
Revision Process
Good:
- Include at least 1 round of revisions in the initial project scope
- Ask for the client’s feedback in writing and make revisions to the selected concept based on input
- Continue to refine the mark if an additional round of work is required; estimate and bill for the time required
- Prepare approved logo files and visual identity design for delivery (the Logo Pack ZIP)
Awesome:
- Ask for the client’s feedback in writing or provide a written summary of changes discussed and make revisions to the selected concept based on input
- Continue to refine the mark if an additional round of work is required; estimate and bill for the time required
- Prepare approved logo files and visual identity design for delivery (the Logo Pack ZIP)
Logo Pack Contents
Good:
- All logo files in full colour, 1-colour, and alternate lockups provided as AI for use in print
- All logo files in full colour, 1-colour, and alternate lockups provided as JPG, transparent PNG, and SVG for use in digital
- Collection of square logo JPGs or PNGs in different colours for use in social properties, app icons, etc.
- Master AI file of all logo lockups in all colours with organized/named colour swatches
- Fonts used in the logo and visual identity design (depending on license)
- PDF or web page colour reference sheet with swatches, cymk, and rgb/hex values
Awesome:
- Table of contents readme.txt providing direction on when each logo file should be used
- All logo files in full colour, 1-colour, and alternate lockups provided as AI, EPS, PDF for use in print
- All logo files in full colour, 1-colour, and alternate lockups provided as JPG, transparent PNG, and SVG for use in digital
- Collection of square logo JPGs or PNGs in different colours for use in social properties, app icons, etc.
- Master AI file of all logo lockups in all colours with organized/named colour swatches
- PDF or web page style guide of typography
- Licensed fonts used in the logo and visual identity
- PDF or web page colour reference sheet with swatches, cymk, rgb/hex, and Pantone values
- PDF or web page of basic logo standards guide for alignments, clearspace, other usage details, and dos and don’ts
- Library of any additional art direction elements like pattern swatches, sample photography, PSDs of photo filters, or GIFs showing approved logo animations
Read on Medium
1 of 5: The Creative Brief
2 of 5: Logo Design
3 of 5: Visual Identity Design
4 of 5: Notes on Presenting
5 of 5: Revisions & Delivery
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