Dip your toes in virtual waters
There’s a huge opportunity for your business to ride the forthcoming VR/AR tidal wave. Float, swim or surf it, but don’t get swept away.
You might think it’s not happening yet, or that ubiquitous VR may seem like a dystopian future. But, if history teaches us anything, it’s that this year’s dystopia is next year’s social media.
VR, AR, MR and XR may be jostling to be the acronym of choice, but it amounts to much the same thing. To work, rest and play, consumers are ready to adapt, augment and amend their realities.
Consumers are already gaming in VR. That bellwether of content technology, porn, is there too. Workplace training in VR for hazardous or expensive scenarios is already happening. Educators are champing at the bit to teach in the ultimate digital classroom.
We’re only one step away from seeing headsets worn as often as we see smartphones in hand. We can achieve a great deal with a small screen and an internet connection. Make that small screen an infinite virtual space and imagine the opportunities.
Don’t think it could happen? Smartphones didn’t magically appear in 2007. They were a culmination of technology and desire that was born from years of adaptation. Think headsets are problematic now? In a short time, they’ll be as uninvasive and ubiquitous as the rectangle in your pocket. The tech is developing fast, the customer base is growing, and the opportunities are there to be taken.
Studio Zero believes that the web is right there at the forefront of the immersive revolution. It already provides the best distribution platform for content and applications. Google, Samsung and Facebook are all investing heavily in WebVR.
Soon there’ll be tools, applications, platforms and services that can take you into VR. You may even build them yourself. We work with clients to build VR on the infrastructure you have now. We help skill up design and development teams. Coming from digital product development, rather than a gaming background gives us an unique view on how Web VR can solve real problems.
What your business can’t afford to do is wait and see. Sure, there may not be an immediate application for VR in your company. Okay, you don’t see how you could transform your content in VR. But, in 2 years time, don’t kick yourself because you didn’t ask the question.
We’ve seen companies that are beginning to ask themselves what they look like in an immersive future. Small experiments now with VR on the web may pay huge dividends in the next couple of years.
Studio Zero can help your business dip a toe in the water, and explore a (virtual) world of opportunities. Try out the latest VR equipment. Get key market insights. Generate business-specific use-cases and prototypes.
Start with a Studio Zero Exploration day
