“Ikons” wine label design shortlisted in Dieline 2024 Awards.
In its distinguished 14-year history, the Dieline Awards has consistently stood out as a beacon of excellence in the global packaging design landscape. This prestigious competition serves as a platform to celebrate the remarkable talents of creatives and agencies worldwide who are shaping the very essence of packaging design innovation.
In 2024, the Dieline Awards received an overwhelming response, with over 1,500 entries pouring in from more than 35 countries. The sheer magnitude of participation underscores the immense significance of this award on an international scale.
We are thrilled to present that our work was shortlisted for the 2024 Dieline Awards.
We developed the brand name and label design for a white wine blend, naming it “Ikons” to reflect its composition — a blend of two iconic grape varieties, ‘Skrlet’ and ‘Grasevina.’ Both varieties are also available as standalone varietals, each with its own distinct label.
For “Ikons,” we embraced a literal interpretation of blending by merging elements from the two pre-existing labels. This approach forged a unique identity for “Ikons,” maintaining the brand’s familiarity while visually representing the fusion of the two grape varieties.
To further elevate the presentation of “Ikons” and align it seamlessly with the brand’s art direction and visual language, we went into the realm of 3D design. Recognizing the significance of this white wine blend, which harmoniously marries the iconic grape varieties of ‘Skrlet’ and ‘Grasevina,’ we sought to transcend traditional boundaries and create an immersive experience that would captivate the senses.
Drawing inspiration from the fusion of elements in the label design, we envisioned a three-dimensional world where the essence of “Ikons” could come to life in a way that transcended conventional packaging.
In this mesmerizing 3D world, viewers are transported into a realm where the boundaries between imagination and reality blur.
Check out the full Shortlist on the Diealine website.
We are proud of our partnership with VK Wines, a collaboration rooted in mutual respect, creativity, and a shared passion for excellence. Through our close collaboration with VK Wines, we have had the privilege of crafting a series of labels that not only reflect the essence of each wine but also push the boundaries of design innovation. From concept development to final execution, every label is infused with our unwavering commitment to quality and craftsmanship.
As our partnership continues to evolve and thrive, we look forward to embarking on new adventures, pushing boundaries, and creating labels that not only captivate the imagination but also resonate deeply with wine enthusiasts around the world.
