The North Star Metric: Prevent Business Drift to Achieve Success

Michel Gagnon
Stun and Awe Stories
9 min readAug 8, 2023

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North Star Metric — Stun and Awe

I just got back from Cádiz, Spain-a beautiful ancient port city on the Atlantic coast with an interesting history. Christopher Columbus set sail for the New World from this port on his second and fourth voyages.

I was standing at the top of the Cathedral’s bell tower and couldn’t stop thinking about how crazy these expeditions were. How do you stay on…

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Michel Gagnon
Stun and Awe Stories

Tech CEO | Startup Mentor | I help people build meaningful businesses -> stunandawe.com