A Talk with ‘Key Couture’ — Famous Luxury Clothing Brand from Lebanon

Avantika Roohi Kansal
Styleged
Published in
3 min readNov 15, 2022

Our readers would love to know more about your Clothing Brand ‘Key Couture’. Please tell us about how this famous Lebanon based brand came into being?

The first shop of Key Couture clothing brand was launched in Lebanon in 2012, this is when it all began. Slowly our brand grew and nowadays it is an established name in the fashion Industry. While keeping them informed of upcoming fashion trends, we provide women a distinctive fashion style. We draw inspiration from both local and international; ancient as well as new trends to produce our designs. Our signature is high-quality clothing, the best fabric, and exceptional designs to fit all styles and match all body shapes. We guarantee in-store and online services locally as well as globally enhance the shopping experience and cater to all women by providing a large selection of apparel, accessories, and footwear.

Please tell us more about your Target Customers and what this Brand is all about?

Key couture doesn’t have one target segment, we target all women who want a taste of the fashion experience. Our diverse styles go from casual to evening wear and maxi elegant dresses with unique designs at high-end quality. In the design process, we follow the seasonal colors and fabric trends to create a unique, diverse and a signature collection. We are inspired by Iconic women and aspire that every woman sees herself as Iconic and feels comfortable in her own skin. We want our KC girls to always feel empowered, confident, fierce and dashing.

‘Key Couture’ is an International Brand now which franchises in Egypt and US. What inspired the Brand to go global?

We look for geographical expansion through both online and physical stores, nationally and regionally, with an aim to bring Key Couture closer to all our fans and while reflecting the same image wherever we are. Our franchise is located in Egypt and USA and we are always open to discuss further franchise agreements with potential investors and partner up with
them to introduce KC to the world. We care about maintaining our image everywhere and work towards one goal: the creation of a fashion outburst.

Where can our audience find your work? How can they connect with you?

We have 6 established stores in Lebanon as well as our worldwide online store (www.keycouture.com).

Our stores’ aesthetics reflect the Key Couture Image, from the color mood, to the store environment and our dedicated staff. On another hand, our online team is growing day by day and our team of 10 dedicated employees are there to make sure that our customers receive what we promised to deliver: Providing pre- and post-purchase services and making sure that the order reaches the client with the utmost safety is non-negotiable. Our online presence is growing day by day and we make sure to incorporate the newest features and technologies to enhance the user experience.

Our audience can also connect with us on Instagram on @keycouture_ where we are blessed to have more than 273K followers.

We also have a Mobile Application by the name Keycouture.

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