Laura Vilppula founder of Overseas Swimwear Brand ‘Always on Holiday Swim’ talks about her Entrepreneurial Journey

Our readers would love to know more about your swimwear Brand ‘Always on Holiday Swim’. Please tell us about how this famous brand came into being?

Always On Holiday Swim was founded during the pandemic in 2020 for the need to have more swimwear for naturally bigger busted women. I found myself never finding the right sized tops and one piece to suit my DD bust and a curvy body. Most other brands cater to only very skinny and flat chested women around age 20 something. I wanted to create body flattering yet ultra stylish and chic swimwear for the modern woman 30+ moms, career women and the globe trotters. All of our swimwear is manufactured in a family owned factory in Italy. We pride ourselves in using the best materials and fabrics and manufacturing yet still affordable.

You have taken your Brand from one country to so many other countries. How did you manage to go about this huge expansion of business?

Most of our sales are from our online store and we offer worldwide shipping with DHL Express. This has enabled us to sell internationally and ship in 3–5 days almost everywhere. You can find our swimwear at boutiques in Los Angeles and New York also.

With more power comes greater responsibility. How do you remain strong in your mind, body, and spirit when there is so much on your plate?

As a mom of 1 (soon to be 2) I always try to balance work and family time. I don't work on the weekends those are dedicated entirely to family. I did however struggle to work while being pregnant with my second baby as I had quite terrible morning sickness in the first trimester. Hence its important to have a great team around you that can help in times like these. When I travel abroad for work, having good and reliable childcare is a must. And I am very thankful to have that.

Our readers would love to know more about you and your upcoming & ongoing projects. Please share a few insights.

We are planning a show at Miami swim week in 2023 for the first time and also planning a mommy and me line of swimsuits for matching sets. Stay tuned.

How can our readers connect with you? Where can we find more about work?

More information can be found on our website www.alwaysonholidayswim.com

Our Instagram is often the first place to announce new styles and behind the scenes material so be sure to follow us there @alwaysonholidayswim