Boomerang campaign.

Sofia Mancin
May 21, 2018 · 2 min read
Image for post
Image for post

We, at Subbit, love our audience, and for this reason we try our best to engage with our followers, keeping them entertained and showing how we can make their lives easier.

Following the ‘Love it?’ campaign, our main intention was to introduce some more interactive content that could remind the audience of their actual activities. We wanted to have something that was able to convey the message and the essence of our brand, but at the same time engage and attract the attention of our followers. And what is better than a short video?

So, we decided to combine our ‘Love it?’ campaign with a more dynamic one. The idea was to capture the process of some of our everyday moments, and to do this, we used one of the most popular features on the Instagram channel: boomerang.

Image for post
Image for post
Coffee boomerang

The sequence of these four short videos into one single collage, aims to showcase how, for instance, the simple purchase of a coffee and the action of enjoying it is taking place.

Given the nature of Subbit’s concept as alternative payment solution via a subscription base system, the action of paying at the till will soon become a thing of the past.

This will therefore allow us to manage our monthly spends and enjoy the things we love.

Follow us on instagram to see more.

subbit

Subbit lets you create a simple subscription plan from your…

Sofia Mancin

Written by

Social and Community Coordinator Intern at Subbit

subbit

subbit

Subbit lets you create a simple subscription plan from your favourite products and services to manage your monthly spends

Sofia Mancin

Written by

Social and Community Coordinator Intern at Subbit

subbit

subbit

Subbit lets you create a simple subscription plan from your favourite products and services to manage your monthly spends

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store