Welcome back to V3RSD and thank you for being here! This is Subnation’s weekly roundup of relevant, interesting, and hard-hitting stories from the web3, gaming, and tech spaces. The following five articles cover the topics from our 5Cs: Culture, Content, Community, Conversation, and Commerce. Enjoy, and let us know what you think by leaving a comment!
Nike and EA SPORTS are teaming up to integrate .SWOOSH community creations into gaming experiences. More specific details on the collaboration will release in the coming months.
Nvidia created a demo that shows the potential for AI conversations in video games. Rather than selecting from pre-written dialogue choices, players can speak in their own voice, and get a response. It’s fairly lackluster for now, but who knows what the future may bring.
TOKEN2049 in Singapore is setting itself up to be the largest web3 and crypto conference in 2023. There are already 10,000 registered attendees from 3,500 different companies. It will start September 13 and last through the 14th at Marina Bay Sands.
Recently Twitch announced new ad rules that impact how creators on the platform could monetize their streams. Needless to say, the Internet backlash was brutal, to which Twitch initially tried to claim, “It’s all just a misunderstanding.” Eventually, Twitch took back the changes completely, leaving streamers to monetize as they wish.
A Metaverse Consumer Survey conducted by McKinsey & Company revealed that most users with an interest in metaverse commerce prefer something with real-world useability. McKinsey also suggests that commercial success in the metaverse will come from companies that can be agile and experiment.
If you’re interested in learning more on any of these topics, you can read the full articles below.
CULTURE
Nike and EA SPORTS Collaborate to Integrate .SWOOSH Virtual Creations into EA SPORTS Experiences
Hypebeast — Nike Virtual Studios and EA SPORTS are joining forces to revolutionize the virtual sports experience for fans worldwide. Announced today, the partnership brings together two industry giants, aiming to introduce innovative ways for Nike’s digital community members.SWOOSH and EA SPORTS enthusiasts express their unique style through gameplay.
The collaboration between Nike (NYSE:NKE -1.44%) and EA SPORTS will introduce immersive experiences and unlock unprecedented levels of customization within the EA SPORTS ecosystem. Future EA SPORTS titles will incorporate select virtual creations from Nike’s.SWOOSH provides members and players exciting opportunities for self-expression and creativity in sports and style…[cont]
CONTENT
Watch this Nvidia demo and imagine actually speaking to AI game characters
The Verge — At Computex 2023 in Taipei, Nvidia CEO Jensen Huang just gave the world a glimpse of what it might be like when gaming and AI collide — with a graphically breathtaking rendering of a cyberpunk ramen shop where you can actually talk to the proprietor.
Seriously, instead of clicking on dialogue options, it imagines you could hold down a button, just say something with your own voice, and get an answer from a video game character. Nvidia’s calling it a “peek at the future of games.”
Unfortunately, the actual dialogue leaves a lot to be desired — maybe try GPT-4 or Sudowrite next time, Nvidia?…[cont]
COMMUNITY
TOKEN2049 Singapore set to be world’s largest Web3 event, with over 10,000 attendees
Cointelegraph — TOKEN2049, Asia’s premier Web3 and crypto conference, has announced its first batch of high-profile title sponsors and headline speakers for its much-anticipated Singapore return. TOKEN2049 will take place from Sept. 13 and 14, 2023 at Marina Bay Sands, ahead of the Formula 1 Singapore Grand Prix 2023 race weekend.
TOKEN2049 is set to welcome over 10,000 attendees from over 3,500 companies, making it the largest event of its kind this year. With the conference taking place in Singapore once more, this speaks to the enduring importance of Asia as a driver of growth and innovation in the global digital asset ecosystem. Following the resounding success of its record-breaking Singapore 2022 event, TOKEN2049 will feature an expansive program of over 300 side events and networking opportunities taking place from Sept. 11 through 17 across the city-state…[cont]
CONVERSATION
Twitch Abandons Bad Ad Changes After Streamer Freak Out
Kotaku — Earlier this week, Twitch set the streaming world ablaze with new guidelines that heavily impacted how streamers could monetize their channels. The rules dictated things like how much space logos could take up on the screen, and whether or not these sponsorships could be permanently displayed on the screen at all. The outcry was immediate, and Twitch responded by suggesting that the rules were being misinterpreted because they were written vaguely. Now, a day later, the livestreaming platform is walking back the tweaks entirely.
In a Twitter thread, the livestreaming platform said that the guidelines were “bad for [streamers] and bad for Twitch,” announcing the intention of removing them immediately so that content creators can work with sponsors again. The changes, which put new levels of restrictions on what and how streamers collaborated with various brands, would’ve cratered content creators’ revenue…[cont]
COMMERCE
Unlocking commerce in the metaverse
McKinsey & Company — It’s hard to escape the metaverse. The emerging virtual world is the driving force behind the internet’s evolution, and consumers are increasingly seeking more immersive experiences and demanding the ability to interact with products and brands before making a purchase. That enthusiasm has the potential to drive $5 trillion in value creation by 2030,1 and leading companies are actively experimenting with metaverse commerce in everything from home and food to fitness and apparel.
But do they really know what consumers want?
Our latest Metaverse Consumer Survey finds that while many metaverse initiatives are pushing the boundaries of technology, they often miss the mark with consumers (see sidebar, “About our research”). In fact, winning in the metaverse is often about meeting more mundane needs: providing consumers with value-added products and services they can use today, either separately or in combination with the physical world. Even in the virtual world, the key to driving metaverse product adoption and generating value is to engage target consumers with the use cases that interest them most…[cont]
That’s all from us here at Subnation this week. Thank you for joining us for V3RSD! If you’d like this directly in your inbox every Monday, you can sign up HERE.
