Dheyvi Velagapudi
Leadership at Substantial
For over a decade, Dheyvi has worked to create digital products and experiences in freelance, agency, in-house, and studio environments. This has led her to work with a diverse array of clients including xfinity, Partners for our Children, News Corp, Automattic, and Capital One.
Using a combination of business, strategy, research, and design skills — she follows her passion to find and create change for these teams and companies through a careful balance between emotions, resources, and interactions.
We asked Dheyvi, when did you know you wanted to be a designer?
“I originally wanted to create stories and applied to schools to study fine arts & game design. In a college meet-and-greet, a professor asked me, “Why do you want to create stories?” and my response was, To help people explore problems and navigate possibilities.
Ive been following the path of design and business through freelance, in-house corporate, agency, and studio — mainly for digital products and experiences. But if you asked me what I call myself, it’s probably something like, “change spotter and solver.”
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