Trending
27 Years at Nike: “What I Learned about Branding”

27 Years at Nike: “What I Learned about Branding”

“Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” Phil Knight, Nike founder
Go to the profile of David Brier
David BrierMar 27, 2015
Great Packaging Crushes Everything

Great Packaging Crushes Everything

Packaging is the number one medium that communicates brand
Go to the profile of Volckmann + friends
Volckmann + friendsNov 27, 2015
The 3 Most Powerful Words Every Brand Needs

The 3 Most Powerful Words Every Brand Needs

In life (as distinct from branding), the three most used and most powerful words are, “I love you.”
Go to the profile of David Brier
David BrierJan 25, 2015
The Back To The Future video that predicted the future has finally landed…

The Back To The Future video that predicted the future has finally landed…

It’s a stroke of branding genius.
Go to the profile of David Brier
David BrierOct 21, 2015
Peas on Earth

Peas on Earth

While my increased appreciation of vegetables has matured, my sense of humor hasn’t
Go to the profile of David Brier
David BrierDec 13, 2015
Lame PR. C-suite jargon. Corporate zombies impersonating humans.

Lame PR. C-suite jargon. Corporate zombies impersonating humans.

When did all the body snatching occur that left (in its wake) a population of stiff and numb suits devoid of human intellect and judgement?
Go to the profile of David Brier
David BrierOct 16, 2015
More stories