This. Is. Our. Identity.
Today, we are at the intersection of ideas and real products. While out of the box thinking has become a norm in the industry, we are trying to do more than that. Today, we are unveiling our new identity, that will go down in the history of Skcript.
We’re launching our new logo today. After so many iterations, so many modifications, and so many late nights. One weekend, we rolled up our sleeves and went back to paper and pencil. We spent a lot of time at our office, deciding on the best way to portray our belief into a symbol. Believe me, we had ton of fun working on every single detail. It was not something we could do lightly. As Leonardo da Vinci said, ‘Simplicity is the ultimate sophistication‘. We lived that when creating the logo.
Here are some thoughts we considered when working on our logo:
- We wanted the logo to be flat — This is not because all the designing elements these days are flat. It was to represent the elegance of our work.
- We wanted the symbol to be completely out of the box. So we chewed a corner of the red box — The logotype had to be something from the future.
- And, we discovered fire.
In advance of some of the most significant array of products from us, we are unveiling a new logo for the company:
As you can see, the logo has two components, the logotype and the symbol. For the logotype, we are using a customized version of a very popular font. The symbol is a very important identity element, when it comes to products that will live longer than an average human. The flat square in intense red, represents the companies strong passion for technology. And the small while square, towards the bottom right, represents the regular human thinking and iterations of ideas that become real products.
Starting today, you will see this logo everywhere, and on all our products. We are excited about the new identity for our company, but above all, we are excited about the products our teams are working on.
And finally, we have our business cards ready:
Originally published at blog.skcript.com.
