Anime Studios, It’s Time To Take Your Power Back.
Come launch day, the biggest hurdle hasn’t been tackled yet: Marketing the anime to the world.
Imagine spending years creating an anime, that all of your blood, sweat, and tears went into creating. Come launch day, the biggest hurdle hasn’t been tackled yet: Marketing the anime to the world.
How do people learn that it’s out there? How are they convinced to watch the title itself? Most anime marketing budgets are nearly non-existent, and achieving such an insurmountable task might feel completely out of reach.
If the big players like Crunchyroll and Funimation aren’t already behind you, you may be fighting a losing battle.
Here at SUGOI we’re offering an opportunity to change the status quo. We’re offering the opportunity for anime rights holders to take advantage of a new form of marketing — one that harnesses the power of truly authentic brand advocates.
Here at SUGOI we’re offering the opportunity for anime rights holders to take advantage of a new form of marketing — one that harnesses the power of truly authentic brand advocates.
A Vision for the Future
It’s a week before you’re about to complete all the finishing touches of the title that you’ve spent the better part of a year fine tuning. Although you’re not exactly positive whether it will work — you decide to allow a service to create and host promotional clips for your brand new anime to distribute to a wide range of Anime Content Creators.
An Anime Content Creator is a Brand Advocate who proactively uses their time and their social capital to promote anime.
You’re a little hesitant because you haven’t directly felt the benefits of a tool like this one yet. You also haven’t heard too much about the boom of the Creator Economy or how much its creators can influence traffic rates, brand popularity, and more. But you know that you lose all the chances that you don’t take — and turning down the potential to find greater levels of success when the downsides are hardly palpable didn’t feel quite right.
Turning down the potential to find greater levels of success when the downsides are hardly palpable didn’t feel quite right.
Soon after, one of those Anime Content Creators created a video titled “Top 10 Titles You NEED To See In 2021”. Your title was featured alongside a couple of promotional clips that you provided to that service. By luck or chance, that video goes viral. Suddenly, your title is on the lips of anime fans around the world.
Suddenly, your title is on the lips of anime fans around the world.
SUGOI Media
At SUGOI this is the sort of power we hope to leverage for Anime Studios around the globe. Gone are the days where anime studios need to rely on Streaming Platforms to market their titles — the time for encouraging Anime Content Creators to drive that traffic for them, free of charge, authentically, and effectively, is now.
Anime Studios, this is how you take your power back.
The time for encouraging Anime Content Creators to drive traffic for anime studios and their titles is now. Anime Studios, this is how you take your power back.
If you or someone you know is an Anime Rights Holder who would like to be amongst the first to mutually benefit from and support their greatest fans and Brand Advocates, chat with us today! We’d love to make strides towards this greater future where all parties can benefit.
Interested in helping out with this journey? Or maybe you’d just like to follow along and see how things progress? Please,
- If you’re an Anime Content Creator, connect with us by joining our discord!
- If you’re a licensor, an anime studio, or a streaming platform, please reach out (maddison@sugoi-media.com) and I’ll personally send you more details on how we can help one another.
- Follow our journey on our Instagram
Thank you so much for your time, and as always:
Adventure on anime enthusiasts!
