Bitrefill & Suku: The fluffy and adorable Cashback Monsters NFTs minted fully on Twitter
Campaign Overview
On December 5th, Bitrefill and Suku launched an innovative campaign distributing more than 6,700 NFTs free-to-mint NFTs to X (Twitter) users. The campaign delivered more than 140 million organic impressions and reached more than 100 million users.
How it worked
Any X (Twitter) user could mint by tagging @bitrefill and @sukuthis, which automatically generated a unique Bitrefill NFT containing a one-time-use secret code that redeems cashback on any gift card in the Bitrefill marketplace. There was also a gamified component to the mints, with people having the chance to earn anywhere from 10% to 50% cashback NFTs.
After posting the Tweet, the user received an NFT in their automatically-created Suku wallet, which abstracts away complicated seed phrases and private keys, enabling one of the easiest onramps into Web3.
Once the user received the NFT in the Suku Wallet, it was time for a surprise with the new “reveal” feature. With just a click on the new “reveal” button — on the collectible -, users could effortlessly uncover their exclusive promotion code. This innovative feature not only enhances security by preventing code leakage but also adds a touch of fun to the process of accessing and utilizing your Coupon Code NFTs.
But that’s not all. Mobile users encountered another cool functionality on the Suku Wallet: “Add to Apple Wallet”. Your coupon code NFTs are now just one click away from your Apple Wallet, offering seamless integration with your everyday apps.
The results
The Bitrefill campaign served as another proof point for the advantages of using Suku’s social media distribution technology together with Suku Wallet, optimizing both reach and reward distribution.
- Total Mentions: Over 17,700
- Impressions: 141.2 million
- Twitter Follower Growth: 10,5%
- NFTs Distributed: 6,710
The (beautiful) collection
Bitrefill’s Cashback Monsters NFTs collection redefines discount promotions with a unique blend of art and gamification. The design of each NFT distinguishes Bitrefill from other brands, turning the distribution of discounts into a visually appealing and engaging experience. The incorporation of gamification adds an element of excitement, making the process more immersive for users.
Check the collection on OpenSea: https://opensea.io/collection/bitrefill-monsters-2023
What did the CEO of Suku and Bitrefill said about the campaign?
Yonathan Lapchik, CEO of Suku, shared:
“We’re very excited to support Bitrefill in their unique customer offering by enabling complexity-free mints of discount codes for their customers. By providing people with the ability to mint NFTs simply by posting a tweet, we are demonstrating a path for merchants worldwide to further engagement with their consumer base that does not depend on the user having any knowledge of Web3.”
Sergej Kotliar, CEO of Bitrefill, said:
“By partnering with Suku wallet and their Web3 onramp technology for this campaign, we have made sure that each NFT we give away is minted by a real potential customer. We know that each NFT and code will end up in their hands and as a result are able to distribute codes providing people with up to 50% cash back on our entire platform to purchase flights, hotels, games, food, and more with their crypto. The singular secret code minted as an NFT and provided directly to the customer via X can only be used once, so even if the recipient did post the code publicly, it would only work one time.”
Conclusion
The mix of art and gamification was the key to the success of the campaign. The viral component of the campaign was key to reaching more than 140 million impressions and more than 100 million unique users. This action also showed that discount campaigns can be fun and engaging for users, not just boring e-mail distributed codes.
